\u201cNew Normal\u201d is the new catchphrase these days, but what will the \u201cnew normal\u201d look and sound like?<\/p>\n
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If you have stepped up your reading game in the past five weeks, you have seen and read all the new predictions. They are a dime a dozen. Restaurants will have far fewer tables, working from home (WFH) will be the all-new rage, video meetings will overtake in-person meetings, the elbow bump will be the new handshake, virtual events will replace conferences, trade shows, and seminars, and shopping aisles will be one-way traffic from now until grocery stores don\u2019t exist. What! No more grocery stores? Yep, that too! The world is going all BOPUS! (Buy Online Pick Up at Store)\u00a0\u2026and that is only the tip of the \u201cnew normal\u201d iceberg!<\/p>\n
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My prediction for the near future is that business will be pretty much the same as it was before we ever heard of Coronavirus, COVID-19, or Dr. Fauci.<\/p>\n
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Being a media rep in the \u201cnew normal\u201d advertising world is not going to change that much either.\u00a0Business owners are still going to want two things from you: 1) to know that you care about their success, and 2) IDEAS to help them grow their business.<\/p>\n
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TOMA and Brand Awareness will still rule the day. Share of Voice will still = Share of Mind, and Share of Mind will continue to = Share of Market.\u00a0Strategy wins, and great copy and production will generate great results.<\/p>\n
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It appears the curve is moving in the right direction, and with continued prayer and a little luck, things will get back to normal sooner than expected.<\/p>\n
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In the meantime, I only have a few predictions: 1) there will be church on Sunday 2) the stock market will continue to go up and down (Buy Low \u2013 Sell High) 3)\u00a0face masks will only be a fad and 4) shaking hands will return as our go-to greeting.\u00a0We will see!<\/p>\n
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“It’s\u00a0<\/em>tough\u00a0to make predictions,\u00a0especially\u00a0about the future.<\/em>\u201d <\/em><\/p>\n – <\/em>Yogi Berra<\/p>\n \u201cNew Normal\u201d is the new catchphrase these days, but what will the \u201cnew normal\u201d look and sound like? If you have stepped up your reading game in the past five weeks, you have seen and read all the new predictions. They are a dime a dozen. Restaurants will have far fewer tables, working from […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[388,508,504,510],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-covid-19","tag-normal","tag-predictions"],"yoast_head":"\nStay Safe \u2013 Stay Healthy \u2013 Stay Strong!<\/em><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"