{"id":186,"date":"2009-06-04T15:41:05","date_gmt":"2009-06-04T15:41:05","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2009\/6\/4\/114105.html"},"modified":"2009-06-04T15:41:05","modified_gmt":"2009-06-04T15:41:05","slug":"broadcastings-tipping-point","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/broadcastings-tipping-point\/","title":{"rendered":"Broadcasting&#8217;s Tipping Point"},"content":{"rendered":"<div style=\"margin: 0in 0in 0pt\">\n<p><font face=\"Tahoma\"><span style=\"font-size: 9pt\"><font face=\"Arial\">&copy; by Wayne Ens<\/font><\/span><\/font><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Imagine you own a moving and storage company. &nbsp;Choose one of the following two strategies to grow your business;<\/font><\/p>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) Be listed in the Yellow Pages with all of my competitors and hope those who come to the Yellow Pages choose my ad over my competitors,<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) Run an intrusive media campaign to pre-empt my prospects searching the Yellow Pages directory of my competitors and create an awareness and preference for my business.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\"><span style=\"color: black\">I think we know which strategy you would choose, and we<\/span>certainly know which one would be most effective.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Years ago, when we were fat and lazy, we were content to let the directory of ineffective marketers, the Yellow Pages, eat our lunch! &nbsp;The Yellow Pages took more revenue out of our local markets than all broadcasters combined&hellip;.but we didn&rsquo;t care because we had huge profit margins.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Now we&rsquo;re at a tipping point. &nbsp;Consumers are abandoning searching the Yellow Pages in favor of searching the internet if they can&rsquo;t think of a business in a given category, like a moving and storage company.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">So allow me to ask the question again<span style=\"color: black\">&hellip;<\/span> You own a moving and storage company, which of the following strategies are you going to base your growth upon in the new economy?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) Pay Search Engine Optimizers to increase my odds of being among the top ten listings with my top competitors.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) Use intrusive media to drive prospects directly to my website rather than have them conduct a search which will reveal my competitors.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Ladies and gentlemen, we are at a tipping point in broadcasting. &nbsp;We can:<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">a.) Learn how to sell the value of top of mind awareness, and driving customers directly to marketers&rsquo; websites, or,<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">b.) Let the search engine people take the billions of dollars Yellow Pages have been taking out of our local markets when consumers search for businesses they&rsquo;ve never heard of.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; There are numerous advantages to strategy &lsquo;<span style=\"color: #000000\"><b>a<\/b><\/span>&rsquo;, not the least of which is, it works better.&nbsp;Just as importantly, advertisers follow each other like sheep&hellip;.get one on board with you and their competitors will follow.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Most local businesses found themselves in the directory of ineffective marketers because, &ldquo;that is where my competitors are&rdquo;&hellip;..the exact reason they should NOT be there<span style=\"color: black\">! <\/span>&nbsp;&nbsp;<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Maybe now that we have more competition and we&rsquo;re not so fat, we won&rsquo;t make the same mistake with our search engine competitors that we did when the Yellow Pages snuck up on us!<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Smart marketers will drive people directly to their websites rather than count on the luck of the draw when prospects Google <span style=\"color: black\">a<\/span> page listingtheir top competitors.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">P.S. If your account executives don&rsquo;t know how to persuade local marketers to use the power of intrusive media, over the Yellow Pages or Google\/Yahoo, contact <\/font><a href=\"mailto:wayne@wensmedia.com;%20angela@wensmedia.com?subject=Wayne,%20I%20would%20like%20to%20persuade%20local%20marketers%20to%20use%20the%20power%20of%20intrusive%20media\"><font face=\"Tahoma\">wayne@wensmedia.com<\/font><\/a><font face=\"Tahoma\"><span style=\"color: black\">.<\/span>&nbsp;&nbsp;We can help!<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&copy; by Wayne Ens &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Imagine you own a moving and storage company. &nbsp;Choose one of the following two strategies to grow your business; 1.) Be listed in the Yellow Pages with all of my competitors and hope those who come to the Yellow Pages choose my ad over my competitors, 2.) Run an [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broadcasting&#039;s Tipping Point - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/broadcastings-tipping-point\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadcasting&#039;s Tipping Point - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"&copy; by Wayne Ens &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Imagine you own a moving and storage company. &nbsp;Choose one of the following two strategies to grow your business; 1.) 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