{"id":2010,"date":"2021-03-30T13:53:18","date_gmt":"2021-03-30T13:53:18","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2010"},"modified":"2021-03-30T13:53:18","modified_gmt":"2021-03-30T13:53:18","slug":"365-days-ago","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/365-days-ago\/","title":{"rendered":"365 Days Ago"},"content":{"rendered":"

365 days ago, March 12th, 2020, at 3 pm!<\/h4>\n

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To use and rephrase the words of Alan Jackson\u2019s popular 2001 song, \u201cWhere were you when the world stopped turning on that (March) day?\u201d<\/h4>\n

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For me, that was the day and time our world was turned upside down. At that moment, the NCAA announced that all events were canceled immediately. I was preparing to officiate my last tournament ever \u2013 the Division II National Wrestling Championships, and businesses of all types were advised to close their doors.\u00a0THAT\u00a0was when the \u201cnew normal\u201d officially began.<\/h4>\n

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So, do you remember where you were… on that March day?<\/h4>\n

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365 days ago, how we operated as media reps drastically changed in the days, weeks, and months ahead.<\/h4>\n

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As I was looking back to that moment, I reviewed the ENS on Sales articles we wrote from that moment on. The March 17th article, one week later, was titled \u201cWhat You Say and Do Now will Determine Your Future\u201d. Then, for the next 15 weeks, we wrote on topics that we hoped would help you, our readers, get through the difficult moments we were facing a little easier.<\/h4>\n

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Other articles were titled, \u201cKeep it as Normal as Possible\u201d, \u201cNow What\u201d, \u201cA Message of Value\u201d, \u201cTo Advertise or Not to Advertise\u201d, \u201cTwo Ears \u2013 One Mouth\u201d, \u201cIdeas and Plans = Courage\u201d, and my favorite, \u201cHalftime Adjustments\u201d.<\/h4>\n

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After reading through each of these, I wondered how many media reps and managers heeded the advice, and what effect it might have had. It also occurred to me that the advice given in the articles was worthy and useful whether we were facing a crisis\u00a0or\u00a0in normal times.<\/h4>\n

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As we approach the first anniversary of the unforgettable start of the COVID-19 pandemic, I would encourage you to go back and re-read each of the ENS on Sales articles from March 17th through at least July 7th.\u00a0Evaluate whether you or your sellers are doing these things yet today.<\/h4>\n

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To see all past ENS on Sales articles,\u00a0click here<\/a>.<\/h4>\n

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If you know of anyone that you think might find the weekly ENS on Sales articles helpful, they can sign up for the FREE by\u00a0clicking here<\/a>.<\/h4>\n

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365 days ago was hopefully the day that we all stepped up to the plate and started taking care of our clients by doing things that maybe we\u00a0should have\u00a0been doing all along.<\/h4>\n

<\/h4>\n

Where were you on that March Day?\u00a0Are you\u00a0better\u00a0today?<\/h4>\n","protected":false},"excerpt":{"rendered":"

365 days ago, March 12th, 2020, at 3 pm! To use and rephrase the words of Alan Jackson\u2019s popular 2001 song, \u201cWhere were you when the world stopped turning on that (March) day?\u201d For me, that was the day and time our world was turned upside down. At that moment, the NCAA announced that all […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[545,546,461],"class_list":["post-2010","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-covid","tag-crisis","tag-media-reps"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2010\/revisions"}],"predecessor-version":[{"id":2012,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2010\/revisions\/2012"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}