{"id":2026,"date":"2021-04-21T15:03:26","date_gmt":"2021-04-21T15:03:26","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2026"},"modified":"2021-04-21T15:03:26","modified_gmt":"2021-04-21T15:03:26","slug":"youre-not-that-good","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/youre-not-that-good\/","title":{"rendered":"You\u2019re Not That Good"},"content":{"rendered":"

I stole the title and the majority of this article from one of my favorite authors and philosophers, Seth Godin.\u00a0If you haven\u2019t read his books or his daily writings, I highly recommend that you do.<\/h4>\n

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Seth\u2019s article that I am sharing with you today, I thought, fits perfectly into the philosophy of not allowing yourself, regardless of your success, to think that you\u2019ve learned everything you could, and to not stop trying and working to get better every day!<\/h4>\n

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Below is a copy of his post. I\u2019ve added the lessons that I took from his words of wisdom.<\/h4>\n

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I hope you enjoy it!<\/h4>\n

\u201cYou\u2019re not that good\u201d<\/em><\/h3>\n

\u201cThese are the three problems with creative work.”<\/em><\/h4>\n

<\/h4>\n

“The first is that when we begin, we\u2019re not that good. This is a fact. The breakthrough for anyone on this journey is adding the word \u201cyet”.\u201d<\/em><\/h4>\n

<\/h4>\n

“It doesn\u2019t pay to pretend that we\u2019ve figured it out before we have. It\u2019s counterproductive to adopt a brittle attitude in the face of criticism. In fact, during this stage, \u201cyou\u2019re not that good,\u201d is precisely what we need to hear, because it might be followed with insight on how to get better.\u201d<\/em><\/h4>\n

<\/h4>\n

Lesson<\/span>:\u00a0When media reps start out, they are not that good, and we shouldn\u2019t expect them to be. The fact is that it can be dangerous if we think they know more than we do.\u00a0However, if we train them, they will get there. We just aren\u2019t there, \u201cyet\u201d!<\/h4>\n

<\/h4>\n

\u201cThe second is that once we start to build skills and offer something of value, some people are going to persist in believing that we\u2019re not that good. Fine. They\u2019ve told us something about themselves and what they want and need. This is a clue to offer our leadership and contribution to someone else, someone who gets what we\u2019re doing and wants it. The smallest viable audience isn\u2019t a compromise, it\u2019s a path forward. Find the folks who are enrolled and open and eager. Serve them instead.\u201d<\/em><\/h4>\n

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\u201cThe danger is that when you hear rejection during this stage, you might come to believe that you\u2019ve accomplished nothing, as opposed to realizing that you might simply be talking to the wrong people.\u201d<\/em><\/h4>\n

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Lesson<\/span>:\u00a0Not everyone will buy into what we say or suggest. Patience really is a virtue in radio sales. Find the people that have the desire to grow their business and work with them.<\/h4>\n

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\u201cAnd the third comes full circle. Because it\u2019s possible that in fact, we\u2019re not that good yet, and there aren\u2019t enough people who want what we\u2019ve got. We\u2019re simply not good enough for this part of the market. So, we embrace that truth and begin at the beginning. We\u2019re not good enough yet. We haven\u2019t practiced enough, found enough empathy, understood the genre well enough and figured out how to contribute. Yet. At least for this audience.\u201d<\/em><\/h4>\n

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\u201cAnd then we get better.\u201d<\/em><\/h4>\n

<\/h4>\n

Lesson<\/span>:\u00a0Never get too big for your britches. Regardless of how good we think we are, we can always get better. Even when you have been doing this for years, you still have room for more knowledge. Never stop searching and learning different and better ways to help your customers.<\/h4>\n

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\u201cSooner or later, these three problems become three milestones on the road to making a difference and doing work we are proud of.\u201d<\/em><\/h4>\n

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Lesson:\u00a0 \u00a0 NEVER Stop Learning –\u00a0Get Better Every Day!<\/h4>\n","protected":false},"excerpt":{"rendered":"

I stole the title and the majority of this article from one of my favorite authors and philosophers, Seth Godin.\u00a0If you haven\u2019t read his books or his daily writings, I highly recommend that you do. Seth\u2019s article that I am sharing with you today, I thought, fits perfectly into the philosophy of not allowing yourself, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[77,461],"class_list":["post-2026","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-leadership","tag-media-reps"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2026"}],"version-history":[{"count":8,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2026\/revisions"}],"predecessor-version":[{"id":2034,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2026\/revisions\/2034"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}