{"id":2074,"date":"2021-07-20T11:13:31","date_gmt":"2021-07-20T11:13:31","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2074"},"modified":"2021-07-20T11:13:31","modified_gmt":"2021-07-20T11:13:31","slug":"halftime-interview-2021","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/halftime-interview-2021\/","title":{"rendered":"Halftime Interview 2021"},"content":{"rendered":"

Wow! Where did the 1st<\/sup>\u00a0half of 2021 go?<\/h4>\n

<\/h4>\n

Over the holiday weekend, I read the book titled\u00a0Talking To GOATs<\/em><\/strong>\u00a0by the famed sports broadcaster\/journalist, Jim Gray. It inspired me to write this week’s\u00a0ENS on Sales\u00a0using a sports analogy.<\/h4>\n

<\/h4>\n

The following is a mock interview between a reporter and the GM or SM (coach) of a media sales team as they head back onto the field for the second half of the game\/year.<\/h4>\n

<\/h4>\n

Reporter:\u00a0Hey coach, the game\/year started pretty slow in Q1 as you were still comparing to pre-COVID numbers. What was your game plan for the first quarter?\u00a0Can you tell us what happened?<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0We came into 2021 pretty optimistic, even though we were still in a state of uncertainty.\u00a0The plan was pretty much the same as Q3 and Q4 of 2020. We knew that some business categories were doing great and others not so well.\u00a0Our focus was to first see and help as many businesses as we possibly could.<\/em><\/h4>\n

<\/h4>\n

Reporter:\u00a0How about the second quarter (Q2) of this year? Did you change your game plan at all?<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0We did a little bit of adjusting.\u00a0A lot of clients seemed to be searching for something new. We had to bring our best game and all our tools to the table, traditional media, digital, and we even implemented some promotions and events.<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0We experienced some losses but also some big wins too. Of course, we were going up against smaller comps. Even though the goal is to get back to pre-COVID numbers, a win is a win at this stage!<\/em><\/h4>\n

<\/h4>\n

Reporter:\u00a0What\u2019s the current temperature of the business owners?<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0It varies, but one consistent thing is that they don\u2019t want to buy advertising\u2026 they want IDEAS and they will buy if you have an IDEA that they believe will improve their traffic, and ultimately their sales.<\/em><\/h4>\n

<\/h4>\n

Reporter:\u00a0Going into the second half, what are your goals?<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0To Win and Win Big! I don\u2019t mean by just beating the 2020 numbers. I mean by surpassing the numbers we were at in 2019, pre-COVID.\u00a0It\u2019s very doable, but we won\u2019t get there unless we execute, work hard, and bring better ideas to our clients than our competitors are.\u00a0<\/em><\/h4>\n

<\/h4>\n

Reporter:\u00a0Anything else?\u00a0\u00a0<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0You know, radio is in a great position to help these business owners.\u00a0We just have to get out there and work hard. There are some real opportunities out there right now. Recruitment should be on everyone\u2019s radar! But you need to execute it correctly or it\u2019ll backfire on you.\u00a0In addition, the combination of digital\/social and radio can be very powerful. We just need to get out there and tell our story to anyone and everyone willing to listen. Then Execute!<\/em><\/h4>\n

<\/h4>\n

Reporter:\u00a0Good luck with the second-half manager!<\/em><\/h4>\n

<\/h4>\n

Manager\/Coach:\u00a0Thank you! Go Radio!\u00a0<\/em><\/h4>\n

<\/h4>\n

At ENS Media, we wish everyone good luck as we start the second half of 2021.<\/h4>\n

<\/h4>\n

We appreciate that you are a reader of ENS on Sales and we hope that you find the topics useful.<\/h4>\n

<\/h4>\n

If you know of someone that you think would enjoy receiving\u00a0ENS on Sales,\u00a0click here<\/a>\u00a0and send us their email address. We will add them to our mailing list and send them an email letting them know that you suggested them.<\/h4>\n

<\/h4>\n

Go Radio!<\/h4>\n","protected":false},"excerpt":{"rendered":"

Wow! Where did the 1st\u00a0half of 2021 go? Over the holiday weekend, I read the book titled\u00a0Talking To GOATs\u00a0by the famed sports broadcaster\/journalist, Jim Gray. It inspired me to write this week’s\u00a0ENS on Sales\u00a0using a sports analogy. The following is a mock interview between a reporter and the GM or SM (coach) of a media […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[557,109,9],"class_list":["post-2074","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business-categories","tag-clients","tag-radio"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2074"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2074\/revisions"}],"predecessor-version":[{"id":2075,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2074\/revisions\/2075"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}