{"id":2107,"date":"2021-08-23T16:26:31","date_gmt":"2021-08-23T16:26:31","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2107"},"modified":"2021-08-23T16:26:31","modified_gmt":"2021-08-23T16:26:31","slug":"education-a-great-investment","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/education-a-great-investment\/","title":{"rendered":"Education – A GREAT Investment"},"content":{"rendered":"\n
Without sounding too critical, let me make a bold statement.\u00a0“Most business owners don\u2019t know diddly about advertising”.\u00a0The only things they know are what they have learned from trial and error.\u00a0But the fact of the matter is that most have had very little education about HOW and WHY advertising works!<\/div>\n
\u00a0<\/div>\n
Understanding\u00a0how\u00a0and\u00a0why\u00a0advertising works isn\u2019t a trait anyone is born with. It\u2019s something that must be learned, and most business owners either don\u2019t have the time to educate themselves or the desire.<\/div>\n
\u00a0<\/div>\n
This is where good media reps come in. Educate them and watch your sales grow!<\/div>\n
\u00a0<\/div>\n
Here\u2019s the real test.\u00a0Do you or your sales team know enough about HOW and WHY advertising works to teach your prospects and clients?\u00a0<\/div>\n
\u00a0<\/div>\n
If we are simply talking to clients about OUR stations, OUR ratings, and why advertising on OUR stations is a good deal for them, they may buy, but chances are they will never buy as much as they can or should.<\/div>\n
\u00a0<\/div>\n
The more you educate your clients, the more they will buy from you.<\/div>\n
\u00a0<\/div>\n
Teach them\u2026<\/div>\n
    \n
  1. \u00a0What Strategy is and why it\u2019s important<\/li>\n
  2. \u00a0How to Create a Brand and WHY it\u2019s important<\/li>\n
  3. \u00a0How people consume media<\/li>\n
  4. The difference between good ads and bad ads<\/li>\n
  5. About frequency and consistency<\/li>\n
  6. About the strength and weakness of all medias<\/li>\n
  7. About emotion and logic and the role they play in purchasing<\/li>\n
  8. About the buying cycle and Marketing Funnel<\/li>\n
  9. About the Marketing Pyramid<\/li>\n
  10. The difference between direct response and branding ads<\/li>\n
  11. The Lifetime\u00a0Customer\u00a0Value formula<\/li>\n<\/ol>\n
    Most business owners don\u2019t like advertising because they don\u2019t understand HOW and WHY advertising works or what advertising can do for their business. It\u2019s up to us as media professionals to teach them.<\/div>\n
    \u00a0<\/div>\n
    Education takes time and money. That\u2019s why most people sidestep it and just take what they can get. If you have the courage to invest in your business, invest in educating your media reps and your clients.\u00a0<\/div>\n
    \u00a0<\/div>\n
    Education is ALWAYS a good investment!<\/div>\n
    \u00a0<\/div>\n
    If you are considering a training session or program for your sales teams, give us a call at (605) 310-2062. We would honor the opportunity to visit with you about how we can help educate your team!<\/div>\n
    \u00a0<\/div>\n
    \u201cIt\u2019s a consensus! You hit a \u2018home run\u2019! \u201cI would recommend ENS Media to anyone out there trying to build a solid sales staff, rejuvenate an existing sales staff, or redesign and rebrand your marketing image. Rick Fink is a solid, energetic, and extremely creative trainer\/motivator. I’ve worked with numerous sales consultants over many years in my career and I can tell you that you won’t go wrong calling ENS Media. They’re really good!\u201d<\/em><\/div>\n
    -Jeffrey Parke, General Manager, KOLA-FM\/KCAL-FM, Redlands, CA<\/div>\n
    \u00a0<\/div>\n
    \u201cRick is one of the few people I trust with our sales staff when I leave the room. He is an industry veteran that loves it and gets it. I would heartily endorse and recommend Rick for your next program or conference. He will bring his competitive winning attitude to your event with the enthusiasm that will make your attendees want to jump to their feet and begin immediately. I’ve been doing this for 37 years and I recommend Rick highly and without any hesitations. He is one of a few in that category.\u201d<\/em><\/div>\n
    \u00a0-Dave Beck, GM\/GSM, MBC Grand Broadcasting Inc., Grand Junction CO<\/div>\n","protected":false},"excerpt":{"rendered":"

    Without sounding too critical, let me make a bold statement.\u00a0“Most business owners don\u2019t know diddly about advertising”.\u00a0The only things they know are what they have learned from trial and error.\u00a0But the fact of the matter is that most have had very little education about HOW and WHY advertising works! \u00a0 Understanding\u00a0how\u00a0and\u00a0why\u00a0advertising works isn\u2019t a trait […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[544,33],"class_list":["post-2107","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-educate","tag-media"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2107\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2107\/revisions\/2108"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}