{"id":211,"date":"2008-12-09T17:41:37","date_gmt":"2008-12-09T17:41:37","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/12\/9\/124137.html"},"modified":"2008-12-09T17:41:37","modified_gmt":"2008-12-09T17:41:37","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"

E-Marketing Your Stations<\/span><\/b><\/span><\/p>\n

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ENS on Sales is sent to you FREE every week to stimulate your grey matter into thinking about ways to increase your sales and profits.  But once in a while we have to try to make a living too!<\/span><\/div>\n
Today’s ENS on Sales explores The Ten Demandments, Kelly Mooney’s essential handbook for email marketing to informed, empowered and demanding customers.<\/span><\/div>\n
We have listed her Ten Demandments here to help you design your own email newsletter or e-marketing system for your stations.<\/span><\/div>\n
Our SoundADvice<\/u> radio e-marketing system meets all Ten Demandments at an investment you cannot possibly beat with an in-house product!<\/i><\/span><\/div>\n
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The 1st<\/sup> Demandment:  Earn Trust.<\/b>  Your emails must have integrity.<\/span><\/div>\n
SoundADvice<\/u>; Does not hard sell, and gives your advertisers and prospects marketing tips from you that they will welcome. <\/i><\/span><\/div>\n
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The 2nd<\/sup> Demandment:  Inspire. <\/b>Your readers want to be inspired to do something that will improve their business.<\/span><\/div>\n
SoundADvice<\/u> tells advertisers that ‘advertising can’t make a bad business a good business’ and gives them a new tip each week on how to build a better business and make their advertising work harder. <\/i><\/span><\/div>\n
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The 3rd<\/sup> Demandment:  Make it easy.  <\/b>Keep your emails simple, relevant and make them a satisfying experience.<\/span><\/div>\n
SoundADvice<\/u> takes less than 30 seconds to read and you’ll receive emails every week telling you how much advertisers appreciate your tips.<\/i><\/span><\/div>\n
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The 4th<\/sup> Demandment:  Put the reader in charge. <\/b>The reader needs to be in charge of how much email they receive.<\/span><\/div>\n
The initial SoundADvice<\/u> is short and to the point, but readers have the option of clicking through for additional information on every topic.<\/i><\/span><\/div>\n
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The 5th<\/sup> Demandment:  Guide your readers.  <\/b>Anticipate their needs and give them the tools they need to interact with you.<\/span><\/div>\n
Ens Media Inc. surveys all responses to SoundADvice<\/u> to keep them timely and topical, and readers simply click on your account executive’s photo<\/u> or your call letters<\/u> to send you a message or request more details.<\/i><\/span><\/div>\n
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The 6th<\/sup> Demandment:  24\/7 <\/b>Busy business owners expect 24\/7 access.<\/span><\/div>\n
SoundADvice <\/u>lets you monitor and respond to all advertiser inquiries immediately.<\/i><\/span><\/div>\n
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The 7th<\/sup> Demandment:  Get to know your prospects. <\/b> Keep solid records and know what interests your prospects.<\/span><\/div>\n
SoundADvice<\/u> monitors and issues regular reports to you on the topics each of your readers request additional information about.<\/i><\/span><\/div>\n
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The 8th<\/sup> Demandment:  Exceed readers expectations.  <\/b>Give customers more attention than they expect.<\/span><\/div>\n
Every SoundADvice<\/u> has a companion training document for account executives to become experts on the topic and arms you to make an appointment to give advertisers the information and tools they need to grow their businesses.<\/i><\/span><\/div>\n
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The 9th<\/sup> Demandment:  Reward your readers.  <\/b>Reward your readers by giving them special exclusive offers.<\/span><\/div>\n
SoundADvice <\/u>allows you to issue your own special offer to your prospects and advertisers once per quarter.<\/i><\/span><\/div>\n
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The 10th<\/sup> Demandment:  Stay with them.  <\/b>Make it clear you want your relationship to extend beyond their first purchase and follow up after their interaction.<\/span><\/div>\n
Every SoundADvice<\/u> gives your readers valuable information they can use whether they purchase from you this week or not, and provides valuable marketing tools you can deliver to your prospects and customers after every interaction.<\/i><\/span><\/div>\n
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If you have thought of developing your own email campaigns, but do not have the time or resources to do so, consider SoundADvice.<\/u><\/span><\/div>\n
Click here<\/font><\/span><\/a><\/span><\/u> for a special offer to be the exclusive SoundADvice stations in your market. (Offer available to eight markets on a first come first served basis!)  <\/i><\/span>   <\/i> <\/div>\n","protected":false},"excerpt":{"rendered":"

E-Marketing Your Stations   ENS on Sales is sent to you FREE every week to stimulate your grey matter into thinking about ways to increase your sales and profits.  But once in a while we have to try to make a living too! Today’s ENS on Sales explores The Ten Demandments, Kelly Mooney’s essential handbook […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}