{"id":2110,"date":"2021-08-23T16:31:36","date_gmt":"2021-08-23T16:31:36","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2110"},"modified":"2021-08-23T16:31:36","modified_gmt":"2021-08-23T16:31:36","slug":"whats-the-purpose-of-this-call","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-the-purpose-of-this-call\/","title":{"rendered":"What\u2019s the Purpose of THIS Call?"},"content":{"rendered":"\n<div>As media reps, we make sales calls for a variety of different reasons. Depending on the stage of your relationship with a client, each call has a different purpose.<\/div>\n<div>\u00a0<\/div>\n<div>At the beginning of the sales process, we make cold calls to introduce ourselves.\u00a0Beyond cold calls, we make calls to conduct a Q&amp;A or CNA.\u00a0We make presentation calls, follow-up calls, and calls simply to keep in touch.\u00a0 Once the person becomes a client, we make service calls.\u00a0The types of sales calls and reasons for calls go on and on.<\/div>\n<div>\u00a0<\/div>\n<div>Prior to every call we make, whether in-person, via the phone, email, or text, we should consciously ask ourselves this question,\u00a0\u201c<em>What do I want to accomplish with this call?<\/em>\u201d.\u00a0Doing so will put you in the \u201cright frame of mind\u201d so that you know exactly what it is you want to accomplish.<\/div>\n<div>\u00a0<\/div>\n<div>Regardless of the level of importance, every call should have a clear objective. For some calls, it may simply be to set up the next meeting or get them to say \u201cyes\u201d to considering radio or whatever else you might be offering.\u00a0Other objectives might be to get them to agree to consider a promotion, add another station, increase their frequency, approve a script, and start the schedule.\u00a0The reasons are endless, but your objective for each call should be to get you to your next step.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>It seems obvious, after all, you know why you\u2019re going on the call, but if you consciously (physically and mentally) ask yourself the question before EVERY call,\u00a0\u201c<em>What do I want to accomplish with this call?<\/em>\u201d, I can assure you that you\u2019ll have a better understanding of what you want to achieve and how to go about it.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>By doing so, every call from this day forward will be more productive.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As media reps, we make sales calls for a variety of different reasons. Depending on the stage of your relationship with a client, each call has a different purpose. \u00a0 At the beginning of the sales process, we make cold calls to introduce ourselves.\u00a0Beyond cold calls, we make calls to conduct a Q&amp;A or CNA.\u00a0We [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[560,561],"class_list":["post-2110","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cna","tag-cold-call"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2110\/revisions\/2111"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}