{"id":2115,"date":"2021-09-21T14:57:29","date_gmt":"2021-09-21T14:57:29","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2115"},"modified":"2021-09-21T14:57:29","modified_gmt":"2021-09-21T14:57:29","slug":"the-name-is-the-game","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-name-is-the-game\/","title":{"rendered":"The Name is the Game!"},"content":{"rendered":"\n<div>Do you have an advertiser who is infatuated with their digital \u201cexpert\u201d or agency?<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Here is a question you can suggest they ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221;<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>If they&#8217;re honest, the answer won&#8217;t be a keyword or other SEO tactic. They&#8217;ll have to admit that the most common word used for consumers to find them through search is their\u00a0name\u00a0or their\u00a0business name.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Digital experts, at least honest digital experts, will tell you that 70% of people doing an online search will click on a name they are familiar with. Only 7% will click on the biggest or first ad they see, and 23% will click on both.<\/div>\n<div>\u00a0<\/div>\n<div>Your business name IS the most powerful tool they have when it comes to SEO!<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>You can bet that until they were asked, they did not tell your advertisers about the role of branding &amp; creating pre-search name awareness in driving more online traffic.<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>There is no substitute for name recognition when consumers search for a business online. And there is no disputing the intrusive power of broadcast advertising in creating top-of-mind awareness and name recognition.<\/div>\n<div>\u00a0<\/div>\n<div>Digital and Social are big, no question about it, but they cannot create TOMA (Top-of-Mind Awareness) like intrusive broadcast media.<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>That&#8217;s not to say there is no value to some of the online tactics implemented to capture more leads. But if the advertiser&#8217;s marketing has been effective, nothing will trump name recognition and nothing builds name recognition like RADIO!<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Our local TOMA (Top-of-Mind Awareness) Surveys consistently validate the power of broadcast advertising to create top-of-mind awareness and drive more online traffic, leads, and sales.\u00a0\u00a0<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div><a href=\"https:\/\/tinyurl.com\/yc2puk23\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a>\u00a0to arrange\u00a0an online meeting to discuss how conducting a TOMA study in your market will increase your local revenues.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an advertiser who is infatuated with their digital \u201cexpert\u201d or agency? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Here is a question you can suggest they ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If they&#8217;re honest, the answer won&#8217;t be a keyword or other SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,432],"class_list":["post-2115","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"predecessor-version":[{"id":2117,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2115\/revisions\/2117"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}