{"id":2115,"date":"2021-09-21T14:57:29","date_gmt":"2021-09-21T14:57:29","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2115"},"modified":"2021-09-21T14:57:29","modified_gmt":"2021-09-21T14:57:29","slug":"the-name-is-the-game","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-name-is-the-game\/","title":{"rendered":"The Name is the Game!"},"content":{"rendered":"\n<div>Do you have an advertiser who is infatuated with their digital \u201cexpert\u201d or agency?<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Here is a question you can suggest they ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221;<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>If they&#8217;re honest, the answer won&#8217;t be a keyword or other SEO tactic. They&#8217;ll have to admit that the most common word used for consumers to find them through search is their\u00a0name\u00a0or their\u00a0business name.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Digital experts, at least honest digital experts, will tell you that 70% of people doing an online search will click on a name they are familiar with. Only 7% will click on the biggest or first ad they see, and 23% will click on both.<\/div>\n<div>\u00a0<\/div>\n<div>Your business name IS the most powerful tool they have when it comes to SEO!<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>You can bet that until they were asked, they did not tell your advertisers about the role of branding &amp; creating pre-search name awareness in driving more online traffic.<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>There is no substitute for name recognition when consumers search for a business online. And there is no disputing the intrusive power of broadcast advertising in creating top-of-mind awareness and name recognition.<\/div>\n<div>\u00a0<\/div>\n<div>Digital and Social are big, no question about it, but they cannot create TOMA (Top-of-Mind Awareness) like intrusive broadcast media.<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>That&#8217;s not to say there is no value to some of the online tactics implemented to capture more leads. But if the advertiser&#8217;s marketing has been effective, nothing will trump name recognition and nothing builds name recognition like RADIO!<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div>Our local TOMA (Top-of-Mind Awareness) Surveys consistently validate the power of broadcast advertising to create top-of-mind awareness and drive more online traffic, leads, and sales.\u00a0\u00a0<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/div>\n<div><a href=\"https:\/\/tinyurl.com\/yc2puk23\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a>\u00a0to arrange\u00a0an online meeting to discuss how conducting a TOMA study in your market will increase your local revenues.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an advertiser who is infatuated with their digital \u201cexpert\u201d or agency? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Here is a question you can suggest they ask their digital consultant or advisor, &#8220;What is the most common word internet searchers use to find your business?&#8221; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If they&#8217;re honest, the answer won&#8217;t be a keyword or other SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[24,432],"class_list":["post-2115","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Name is the Game! 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