{"id":212,"date":"2008-10-20T13:13:20","date_gmt":"2008-10-20T13:13:20","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/10\/20\/091320.html"},"modified":"2008-10-20T13:13:20","modified_gmt":"2008-10-20T13:13:20","slug":"realistic-goals","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/realistic-goals\/","title":{"rendered":"Realistic Goals"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-align: center\" align=\"center\"><b style=\"mso-bidi-font-weight: normal\"><span style=\"font-size: 20pt\"><font face=\"Tahoma\">The Right Goals for Tough Times<o:p><\/o:p><\/font><\/span><\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-align: center\" align=\"center\"><b style=\"mso-bidi-font-weight: normal\"><u><o:p><span style=\"text-decoration: none\"><font face=\"Tahoma\">&nbsp;<\/font><\/span><\/o:p><\/u><\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Having a goal to bill $1 million without having a plan to get there, is like dreaming of building a house without figuring out how many bricks you need to build it.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><o:p><font face=\"Tahoma\">&nbsp;<\/font><\/o:p><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>The three most important aspects of setting goals are;<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) Have goals<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) Have achievable goals<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">3.) Have challenging goals<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"mso-tab-count: 1\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>Choosing the RIGHT goals can make all the difference when clients and prospects are nervous about the economy.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>To be &lsquo;achievable,&rsquo; your goals must be controlled by you. <span style=\"mso-spacerun: yes\">&nbsp;<\/span>You have no control over the economy, client fears, or even over getting an order signed.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>What you do control is your activity; the number of new business calls you can make each week, the quality of your presentations, the number of spec commercials you present, the size of the orders you ask for, and various other sales and relationship-building activities.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>Two things will happen when you set activity goals instead of end result goals;<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">1.) You can <u>always<\/u> achieve your goals and feel like a winner.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">2.) You WILL improve your sales and your end results.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>For your goals to be &lsquo;challenging&rsquo;, they must take you onto higher ground and require more effort than you have exerted in the past. <span style=\"mso-spacerun: yes\">&nbsp;<\/span><i style=\"mso-bidi-font-style: normal\">Whatever got you where you are today, won&rsquo;t be enough to get you where you want to be tomorrow.<o:p><\/o:p><\/i><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>If you know your closing ratios, average sale figures, and execute enough of the activities which are required to make sales, you will succeed.<span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp; <\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">By focusing on that which you control<span style=\"color: red\"> <\/span>(activities not sales), sales will happen!<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>When times are tough, attitude is everything. If your goal is to make a sale, and you don&rsquo;t, you feel like a loser. If your goal is to make the best darn presentation you&rsquo;ve ever made, you feel like a winner just making it, and odds are the sale will follow if it really was that good.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"mso-spacerun: yes\"><font face=\"Tahoma\">&nbsp;<\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">P.S. Procrastination is the assassin of opportunity!<span style=\"mso-spacerun: yes\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><o:p><font face=\"Tahoma\">&nbsp;<\/font><\/o:p><\/p>\n<div style=\"border-right: windowtext 1pt solid; padding-right: 4pt; border-top: windowtext 1pt solid; padding-left: 4pt; padding-bottom: 1pt; border-left: windowtext 1pt solid; padding-top: 1pt; border-bottom: windowtext 1pt solid; mso-element: para-border-div; mso-border-alt: solid windowtext .5pt\">\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><font face=\"Tahoma\">What &ldquo;Activities&rdquo; have you planned for 2009? <\/font><\/p>\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><font face=\"Tahoma\">ENS Media Inc. can introduce your team to new activities <i style=\"mso-bidi-font-style: normal\"><u>guaranteed<\/u><\/i> to increase your sales!<span style=\"mso-spacerun: yes\">&nbsp; <\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><font face=\"Tahoma\">For more info, contact <\/font><a href=\"mailto:Wayne@wensmedia.com;angela@ensmedia.ca?subject=Please%20contact%20me%20to%20introduce%20my%20team%20to%20new,%20revenue%20increasing%20activities\"><font face=\"Tahoma\">Wayne@wensmedia.com<\/font><\/a><font face=\"Tahoma\"> <\/font><\/p>\n<\/div>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span style=\"mso-spacerun: yes\"><font face=\"Tahoma\">&nbsp; <\/font><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Right Goals for Tough Times &nbsp; Having a goal to bill $1 million without having a plan to get there, is like dreaming of building a house without figuring out how many bricks you need to build it. &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The three most important aspects of setting goals are; 1.) Have goals 2.) Have [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}