Let me ask you this… Have you ever recommended to a client that they should consider buying from a competitor of yours?<\/p>\n\n\n\n
Competitors aren\u2019t just the other radio stations\/groups. Your competitors\u00a0<\/em>are billboards (all OOH), TV, newspaper, magazine, direct mail, digital, sports sponsorships, etc.<\/p>\n\n\n\n Your first thought to the question might have been,\u00a0\u201cWhat, are you CRAZY?\u00a0 Why would I recommend my competition; they never recommend me!\u201d\u00a0<\/em>\u00a0Or\u00a0\u201cIf I recommend my competition, I will be leaving money on the table that I could be asking for myself.\u201d\u00a0<\/em><\/p>\n\n\n\n If you have never recommended your competition, this seems a little bit crazy, doesn\u2019t it? It just might be, but it can be one of the most powerful things you can do to gain a business owner’s trust!<\/p>\n\n\n\n For different reasons, there are times when recommending your competition is the right thing to do. One reason might be you don\u2019t have the station that matches a demographic or coverage area that your client needs to reach. Another might be that they have a budget to buy more than just your station(s), or a budget for more than just radio. \u00a0There are others as well, but the bottom line is that doing what is best for your client is always the right thing to do.<\/p>\n\n\n\n When you make a recommendation to your client or prospect that they should consider buying from your competition, you will build instant credibility and transform from a media sales rep to an advertising professional!<\/p>\n\n\n\n Look for opportunities where you can recommend your competition.<\/p>\n\n\n\n Ultimately, It Pays!<\/p>\n","protected":false},"excerpt":{"rendered":" Let me ask you this… Have you ever recommended to a client that they should consider buying from a competitor of yours? Competitors aren\u2019t just the other radio stations\/groups. Your competitors\u00a0are billboards (all OOH), TV, newspaper, magazine, direct mail, digital, sports sponsorships, etc. Your first thought to the question might have been,\u00a0\u201cWhat, are you CRAZY?\u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2154","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n