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As a media rep, whether you like it or not, you are being judged by your prospects and clients; not just at the beginning of your relationship, but all the time.<\/p>\n
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They are not just judging you on whether you are nice and professional; they are judging you on whether you bring value to themselves and their businesses.<\/p>\n
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Have you ever walked into a client or prospect\u2019s business and when they see you, they dash out the nearest door?\u00a0Or when you ask to see a client, the person at the front desk returns with, \u201cThey\u2019re busy right now\u201d?<\/p>\n
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Granted, sometimes it\u2019s legit and they really are busy.\u00a0However, more often than not, it\u2019s an excuse!\u00a0I have always suggested that when we walk into a business and the owner looks up and sees us, they make an immediate conscious decision.\u00a0It\u2019s either, \u201cGREAT, there\u2019s Rick and he brings value to my business, I love talking to Rick\u201d, or \u201cThere\u2019s Rick and I don\u2019t have time to waste today.\u00a0I know he\u2019s going to try to sell me something!\u201d<\/p>\n
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Are you bringing value to your clients, and what constitutes value?\u00a0It may be articles about their business category, how to keep employees satisfied, or healthcare regulations.\u00a0Anything that pertains to the many hats they wear as an owner\/manager. You can find information on any topic, just Google it.\u00a0But be careful not to deliver information about your product (radio) or your stations too often.\u00a0And no, cookies have little to no value and DO NOT qualify!\u00a0<\/p>\n
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How you deliver value is equally as important.\u00a0Always emailing or dropping it off, in the same manner, will lose its flair.\u00a0If you know they are not in the office\/business, drop it off and leave a short note, \u201cJoe, I ran across this article and thought you might find it interesting\u201d.\u00a0Even using \u201csnail mail\u201d is a good option.\u00a0Be CREATIVE!<\/p>\n
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I challenge you to be honest with yourself.\u00a0Do you bring VALUE to your clients and prospects, or do they see you as just a \u201csalesperson\u201d?\u00a0How much VALUE you bring to your clients will be in direct proportion to how willing they are to see you, and more importantly, how much they will invest with you!\u00a0<\/p>\n
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Starting today, make sure you\u2019re always increasing your VALUE!<\/p>\n
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Our SoundADvice E-Marketing system is the best way to bring value to your clients and prospects each week.\u00a0It helps brand your reps and stations as the \u201cAdvertising Experts\u201d in your market.\u00a0If you would like to learn how to take advantage of SoundADvice,\u00a0click here<\/a>\u00a0to see a few testimonials, and let\u2019s talk!\u00a0SoundADvice is market exclusive, so be the first in your market to call.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0 \u00a0 As a media rep, whether you like it or not, you are being judged by your prospects and clients; not just at the beginning of your relationship, but all the time. \u00a0 They are not just judging you on whether you are nice and professional; they are judging you on whether you bring […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2174","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2174"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2174\/revisions"}],"predecessor-version":[{"id":2175,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2174\/revisions\/2175"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}