{"id":218,"date":"2008-10-20T13:09:17","date_gmt":"2008-10-20T13:09:17","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/10\/20\/090917.html"},"modified":"2008-10-20T13:09:17","modified_gmt":"2008-10-20T13:09:17","slug":"great-beginnings","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/great-beginnings\/","title":{"rendered":"Great Beginnings"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><span style=\"font-size: 20pt\"><font face=\"Tahoma\">Great Beginnings<o:p><\/o:p><\/font><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><font face=\"Tahoma\"><span style=\"font-size: 13.5pt\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>It&rsquo;s widely believed that the first radio commercial was delivered 86 years ago on August 28, 1922. <o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; At a time when many people didn&rsquo;t even have a radio and with no ratings, rankings or previous radio advertising successes to build upon, a Mr. Blackwell paid $100.00 to deliver his message on WEAF in <st1:place w:st=\"on\"><st1:city w:st=\"on\">New York City<\/st1:city><\/st1:place>.<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I don&rsquo;t know how one hundred dollars translates into today&rsquo;s dollar, but it must have been a fortune!<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So here we are 86 years later using ratings, rankings, poorly trained sales people, our competitors and a long list of other excuses to devalue that bench mark rate!<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><span class=\"style41\"><font face=\"Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maybe it&rsquo;s time to regain our dignity and recruit and train professionals who can sell radio advertising for what it&rsquo;s really worth!&nbsp;&nbsp;&nbsp; <o:p><\/o:p><\/font><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great Beginnings &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It&rsquo;s widely believed that the first radio commercial was delivered 86 years ago on August 28, 1922. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; At a time when many people didn&rsquo;t even have a radio and with no ratings, rankings or previous radio advertising successes to build upon, a Mr. Blackwell paid $100.00 to deliver his message [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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