{"id":219,"date":"2008-10-20T13:08:27","date_gmt":"2008-10-20T13:08:27","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/10\/20\/090827.html"},"modified":"2008-10-20T13:08:27","modified_gmt":"2008-10-20T13:08:27","slug":"how-to-increase-your-sales","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/how-to-increase-your-sales\/","title":{"rendered":"How To Increase Your Sales"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-align: center\" align=\"center\"><span style=\"font-size: large\"><b style=\"mso-bidi-font-weight: normal\"><span style=\"\"><font face=\"Tahoma\">How to Increase Your Sales<\/font><\/span><\/b><\/span><b style=\"mso-bidi-font-weight: normal\"><span style=\"font-size: 14pt\"><font face=\"Tahoma\"><o:p><\/o:p><\/font><\/span><\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><o:p><span style=\"font-size: large\"><font face=\"Tahoma\">&nbsp;<\/font><\/span><\/o:p><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>I subscribe to approximately 40 industry newsletters each week and I was concerned when I read three consecutive letters last week about the &lsquo;trouble&rsquo; radio is in.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>One said, &ldquo;No matter how you look at it, radio is in serious trouble.&rdquo; <\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\">All three claimed, &ldquo;radio revenues are down.&rdquo; <span style=\"mso-spacerun: yes\">&nbsp;<\/span><st1:personname w:st=\"on\">Grant<\/st1:personname>ed, these were all referring to American radio and my Canadian radio friends are faring better.<span style=\"mso-spacerun: yes\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span style=\"mso-spacerun: yes\">&nbsp;<\/span>But these disheartening newsletters literally kept me awake one night. The next morning, I called ten of the radio stations that use our SoundADvice, and all ten stations reported their sales are up!<span style=\"mso-spacerun: yes\">&nbsp; <\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>From what I&rsquo;ve observed, these stations are up because their cultures focus on helping their customers achieve their targets rather than obsessing about this month&rsquo;s station target.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>The stations that focus on creating results for their customers are up!<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>SoundADvice is not solely responsible for the increases at these stations.<span style=\"mso-spacerun: yes\">&nbsp; <\/span>SoundADvice is, however, is a powerful tool that helps account executives and advertisers understand what they have to do to get results.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><u><span style=\"color: blue\">Click here<\/span><\/u> to learn more about SoundADvice.<\/font><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Increase Your Sales &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I subscribe to approximately 40 industry newsletters each week and I was concerned when I read three consecutive letters last week about the &lsquo;trouble&rsquo; radio is in. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; One said, &ldquo;No matter how you look at it, radio is in serious trouble.&rdquo; All three claimed, &ldquo;radio revenues are [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}