{"id":2199,"date":"2023-04-19T17:42:45","date_gmt":"2023-04-19T17:42:45","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2199"},"modified":"2023-04-19T17:42:45","modified_gmt":"2023-04-19T17:42:45","slug":"deadlines-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/deadlines-2\/","title":{"rendered":"Deadlines\u2026"},"content":{"rendered":"\n<p align=\"center\"><strong>Respect the Production Department<\/strong><\/p>\n<p align=\"center\"><em>\u00a0\u201cProcrastination on your part doesn\u2019t necessarily constitute<\/em><\/p>\n<p align=\"center\"><em>an emergency on my part\u201d<\/em><\/p>\n<p>This quote hangs on the walls at many repair and service centers and it would be very appropriate hanging in most radio station Production Departments.\u00a0<\/p>\n<p>Every radio station has deadlines or cut-offs for turning in production.\u00a0The question is, are the deadlines being enforced?<\/p>\n<p>Pushing deadlines on a regular basis or ignoring them altogether can have serious effects on an operation. Tempers flare!\u00a0When the deadline is breached, who\u2019s to blame and how do you fix it?\u00a0<\/p>\n<p>Regardless of whether it was the media rep or the business owner, the onus falls on the media rep.\u00a0When the business owner procrastinates, it then becomes the media rep\u2019s job to either make sure the client is timelier or inform them that they cannot get the ads on as planned.\u00a0If it\u2019s poor planning on the media rep, then shame on them!\u00a0Worse yet, if it\u2019s a manager or owner, double shame on them!!!\u00a0You MUST lead by example!<\/p>\n<p>As a manager, when someone abuses the policy, the fix is easy.\u00a0Simply tell the rep that their client will not be getting on the air as planned.\u00a0One time will do the trick.<\/p>\n<p>To ensure it doesn\u2019t become a problem with new clients and new media reps, train them in advance.\u00a0Missing or abusing production deadlines are self-created when we don&#8217;t educate the client about the necessity of our deadlines.\u00a0Having this conversation with the client at the time of the sale will go a long way.<\/p>\n<p>Having a written production deadline policy that is firm and fair, and is\u00a0adhered\u00a0to is a must.\u00a0Not only will it produce better internal relationships, which in turn will produce better campaigns and results, but it will also create happier weeknights, weekends, and holidays for everyone&#8230; especially our Production Departments!\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respect the Production Department \u00a0\u201cProcrastination on your part doesn\u2019t necessarily constitute an emergency on my part\u201d This quote hangs on the walls at many repair and service centers and it would be very appropriate hanging in most radio station Production Departments.\u00a0 Every radio station has deadlines or cut-offs for turning in production.\u00a0The question is, are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2199","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"predecessor-version":[{"id":2200,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2199\/revisions\/2200"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}