{"id":222,"date":"2008-10-20T13:05:45","date_gmt":"2008-10-20T13:05:45","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/10\/20\/090545.html"},"modified":"2008-10-20T13:05:45","modified_gmt":"2008-10-20T13:05:45","slug":"fresh-set-of-eyes","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/fresh-set-of-eyes\/","title":{"rendered":"Fresh Set of Eyes"},"content":{"rendered":"

Time for a Fresh Set of Eyes?<\/o:p><\/font><\/span><\/b><\/p>\n

Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. At a time when the industry was building cars from the ground up, one at a time, Mr. Ford designed the first-ever automotive assembly line after touring a Chicago<\/st1:city><\/st1:place> meat packing plant. He noticed the efficiency of their ‘disassembly’ line as a steer entered at one end, and became various components, like steaks and roasts, at the other.<\/font><\/p>\n

And a young Bill Gates wasn’t close enough to the big players to have tunnel vision when he captured the opportunities overlooked by the historic giant, IBM.<\/font><\/p>\n

          <\/span>It’s easy to get tunnel vision, chasing the same opportunities your competitors are chasing, and missing the same opportunities your competitors are missing.<\/o:p><\/font><\/span><\/p>\n

          <\/span>After all, you go to the same industry conferences and trade shows, read the same publications, and have similar experiences to your competitors.<\/o:p><\/font><\/span><\/p>\n

          <\/span>And yet in advertising, we know it’s all about promoting what is different <\/i>about your business….why should a customer drive past four of your competitors to do business with you?<\/o:p><\/font><\/span><\/p>\n

The most important question for marketers today is, “What opportunities can I uncover that the competition is missing?”<\/o:p><\/font><\/span><\/p>\n

          <\/span>More often than not, a fresh set of eyes can help you see the opportunities missed by you and your competitors.<\/o:p><\/font><\/span><\/p>\n

          <\/span>Could the ‘fresh set of eyes’ at ENS Media Inc. help you uncover new opportunities?  <\/span><\/span>Click here<\/span><\/u> if you would like to arrange an appointment to discuss what we might be able to do for you. <\/o:p><\/span><\/font><\/p>\n

 <\/font><\/o:p><\/span><\/p>\n

\n

Pre-Selling Works!<\/o:p><\/span><\/u><\/b><\/p>\n

SoundADvice works beyond everyone’s expectations!  <\/span>Look what one account executive wrote to us last week<\/span>.<\/o:p><\/span><\/p>\n

“I have to say I have lately been really appreciating Sound Advice – I have prospects that after time I give up on or let too much time elapse between visits and 3 times in the last two weeks, when I fully expected to have to work on them from scratch I was thrilled when they greeted me (by name) and talked to me about the articles!!! <\/span><\/i><\/b><\/o:p><\/span><\/i><\/b><\/font><\/p>\n

It keeps me in their face constantly and the ground work is almost completely laid and I can walk in and ask for the sale (even if I was a bit later than I should have been following up)!”  <\/span><\/span><\/i><\/b>C.Best Giant FM<\/span><\/b><\/o:p><\/span><\/i><\/b><\/font><\/p>\n<\/div>\n

 <\/font><\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Time for a Fresh Set of Eyes? Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. At a time when the industry was building cars from the ground up, one at a time, Mr. Ford designed the first-ever automotive assembly line after touring a Chicago meat […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}