{"id":222,"date":"2008-10-20T13:05:45","date_gmt":"2008-10-20T13:05:45","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/10\/20\/090545.html"},"modified":"2008-10-20T13:05:45","modified_gmt":"2008-10-20T13:05:45","slug":"fresh-set-of-eyes","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/fresh-set-of-eyes\/","title":{"rendered":"Fresh Set of Eyes"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; text-align: center; mso-outline-level: 2\" align=\"center\"><b style=\"mso-bidi-font-weight: normal\"><span lang=\"EN\" style=\"font-size: 18pt; color: #670001; mso-ansi-language: EN\"><font face=\"Tahoma\">Time for a Fresh Set of Eyes?<o:p><\/o:p><\/font><\/span><\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. At a time when the industry was building cars from the ground up, one at a time, Mr. Ford designed the first-ever automotive assembly line after touring a <st1:place w:st=\"on\"><st1:city w:st=\"on\">Chicago<\/st1:city><\/st1:place> meat packing plant. He noticed the efficiency of their &lsquo;disassembly&rsquo; line as a steer entered at one end, and became various components, like steaks and roasts, at the other.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><font face=\"Tahoma\">And a young Bill Gates wasn&rsquo;t close enough to the big players to have tunnel vision when he captured the opportunities overlooked by the historic giant, IBM.<\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>It&rsquo;s easy to get tunnel vision, chasing the same opportunities your competitors are chasing, and missing the same opportunities your competitors are missing.<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>After all, you go to the same industry conferences and trade shows, read the same publications, and have similar experiences to your competitors.<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>And yet in advertising, we know it&rsquo;s all about promoting what is <i style=\"mso-bidi-font-style: normal\">different <\/i>about your business&hellip;.why should a customer drive past four of your competitors to do business with you?<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; text-indent: 0.5in; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><font face=\"Tahoma\">The most important question for marketers today is, &ldquo;What opportunities can I uncover that the competition is missing?&rdquo;<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><font face=\"Tahoma\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>More often than not, a fresh set of eyes can help you see the opportunities missed by you and your competitors.<o:p><\/o:p><\/font><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><font face=\"Tahoma\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><span style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span>Could the &lsquo;fresh set of eyes&rsquo; at ENS Media Inc. help you uncover new opportunities? <span style=\"mso-spacerun: yes\">&nbsp;<\/span><\/span><u><span lang=\"EN\" style=\"color: blue; mso-ansi-language: EN\">Click here<\/span><\/u><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"> if you would like to arrange an appointment to discuss what we might be able to do for you. <o:p><\/o:p><\/span><\/font><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><o:p><font face=\"Tahoma\">&nbsp;<\/font><\/o:p><\/span><\/p>\n<div style=\"border-right: windowtext 1pt solid; padding-right: 4pt; border-top: windowtext 1pt solid; padding-left: 4pt; padding-bottom: 1pt; border-left: windowtext 1pt solid; padding-top: 1pt; border-bottom: windowtext 1pt solid; mso-element: para-border-div; mso-border-alt: solid windowtext .5pt\">\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; text-align: center; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\" align=\"center\"><b><u><span style=\"font-family: Arial\">Pre-Selling Works!<o:p><\/o:p><\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><span style=\"font-family: Arial\">SoundADvice works beyond everyone&rsquo;s expectations! <span style=\"mso-spacerun: yes\">&nbsp;<\/span>Look what one account executive wrote to us last week<\/span><span style=\"font-size: 10pt; font-family: Arial\">.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><font face=\"Tahoma\"><b><i><span style=\"font-size: 11pt; color: black\">&ldquo;I have to say I have lately been really appreciating Sound Advice &ndash; I have prospects that after time I give up on or let too much time elapse between visits and 3 times in the last two weeks, when I fully expected to have to work on them from scratch I was thrilled when they greeted me (by name) and talked to me about the articles!!! <\/span><\/i><\/b><b><i><span style=\"font-size: 11pt\"><o:p><\/o:p><\/span><\/i><\/b><\/font><\/p>\n<p class=\"MsoNormal\" style=\"border-right: medium none; padding-right: 0in; border-top: medium none; padding-left: 0in; padding-bottom: 0in; margin: 0in 0in 0pt; border-left: medium none; padding-top: 0in; border-bottom: medium none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt\"><font face=\"Tahoma\"><b><i><span style=\"font-size: 11pt; color: black\">It keeps me in their face constantly and the ground work is almost completely laid and I can walk in and ask for the sale (even if I was a bit later than I should have been following up)!&rdquo; <span style=\"mso-spacerun: yes\">&nbsp;<\/span><\/span><\/i><\/b><b><span style=\"font-size: 11pt; color: black; mso-bidi-font-style: italic\">C.Best Giant FM<\/span><\/b><b><i><span style=\"font-size: 11pt\"><o:p><\/o:p><\/span><\/i><\/b><\/font><\/p>\n<\/div>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 6pt; mso-outline-level: 2\"><span lang=\"EN\" style=\"color: black; mso-ansi-language: EN\"><o:p><font face=\"Tahoma\">&nbsp;<\/font><\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time for a Fresh Set of Eyes? Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. At a time when the industry was building cars from the ground up, one at a time, Mr. Ford designed the first-ever automotive assembly line after touring a Chicago meat [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fresh Set of Eyes - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/fresh-set-of-eyes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Set of Eyes - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Time for a Fresh Set of Eyes? Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. 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