{"id":2222,"date":"2023-04-28T18:19:29","date_gmt":"2023-04-28T18:19:29","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2222"},"modified":"2023-04-28T18:19:29","modified_gmt":"2023-04-28T18:19:29","slug":"shame-on-radio","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/shame-on-radio\/","title":{"rendered":"Shame on Radio"},"content":{"rendered":"\n\n\n

Do you know what radio is really good at?\u00a0It\u2019s good at promoting other businesses, events, and even other entertainment mediums. I shouldn\u2019t just say radio is good at it… we\u2019re actually GREAT at it!<\/p>\n

Now, let\u2019s turn the table to what radio is\u00a0bad\u00a0at. We\u2019re\u00a0bad\u00a0at promoting ourselves, our own advertising medium!!! Let me rephrase that… we\u2019re not just bad at it, we suck at it!<\/p>\n

That may seem a bit harsh, but as my dad said from time to time, sometimes the truth hurts!<\/p>\n

A couple of years back, I wrote an article titled,\u00a0If We Could Turn Back Time<\/a>.\u00a0It said that if the radio industry could turn back time there would be two things we should have done differently. One was to promote ourselves better, and two was to train our media reps better. That article spoke primarily to training our reps better. Today, I want to speak about promoting ourselves better from the advertising sales part of radio.<\/p>\n

As I travel through many markets, small, medium, and large, there are several common things I hear on local radio stations like, follow us on Facebook, like us on Twitter, and tune into our podcast, but I rarely to almost never hear a message promoting what we sell – RADIO ADVERTISING!\u00a0Why is this? We have FREE airtime, and we don\u2019t use it to promote our own medium! This seems ludicrous!<\/p>\n

Just imagine if radio stations across America never mentioned,\u00a0like us on Facebook,\u00a0follow us on Twitter, or\u00a0listen to our podcast. Do you think they would be nearly as popular as they are? The answer is an emphatic, NO!!!<\/p>\n

We (radio) gave them billions of dollars in free promotion. (We did the same for Amazon.) These are the same mediums that have taken billions of advertising dollars from radio and we still are promoting them constantly!<\/p>\n

Ask yourself this question …what if we ran promo ads that spoke to our listeners, many of whom own businesses, handle the advertising, or are influencers to the aforementioned. Promo ads that have testimonials from satisfied advertisers, ads that talk about the correct, different, and better ways to advertise, messages that speak to the daily concerns a business owner deals with, and positive messages that simply promote the power of radio! If we all did this, do we think people would have a better perception of our industry as an advertising platform? The answer is an emphatic, YES!<\/p>\n

If you\u2019re not promoting your industry and your stations, you’re missing a great opportunity to establish yourself as the advertising expert in your market. We should not be ashamed of what we do, instead, we should promote the hell out of it and brag about what we do. Are you? If not, shame on you, and shame on radio because they have set a horrible example.<\/p>\n

Self-promotion is a good thing! We should all be doing more of it!\u00a0ENS on Sales\u00a0is designed to give our readers ideas and tips to help media reps and managers be better at what they do. It’s also our promotional and marketing piece. Our SoundADvice program is the easiest, least expensive, and most powerful way to promote your stations or yourself.<\/p>\n

If you want to learn more about how SoundADvice works and the pricing options,\u00a0click here<\/a>\u00a0to arrange a quick call with Rick.<\/p>\n

Here is what our satisfied SoundADvice subscribers have to say:<\/p>\n