{"id":2245,"date":"2026-02-03T21:38:59","date_gmt":"2026-02-03T21:38:59","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2245"},"modified":"2026-08-30T17:48:30","modified_gmt":"2026-08-30T17:48:30","slug":"what-should-you-be-selling-a-lot-more-of","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/what-should-you-be-selling-a-lot-more-of\/","title":{"rendered":"What Should You Be Selling? (a lot more of)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We\u2019ve&nbsp;witnessed&nbsp;too&nbsp;many emails&nbsp;with ad packages attached&nbsp;that&nbsp;say&nbsp;something&nbsp;like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis is&nbsp;a great way&nbsp;to get in front of more people!\u201d<\/em>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReach your target demographic for only $575 in February\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou can be the signature sponsor of&#8230;\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So,&nbsp;what are you&nbsp;selling?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An audience?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impressions?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A demographic?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of instances where&nbsp;you&nbsp;have to&nbsp;sell&nbsp;short-term&nbsp;radio based on&nbsp;an event, an add-on promotion,&nbsp;or&nbsp;help wanted ads.&nbsp;We understand that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Radio does the most good when it\u2019s used for the long haul. Deepening people\u2019s preference for your client with better than average ads \u2013 week-in and week-out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That means more 48 to 52-week schedules.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 <\/strong>By helping businesses understand that becoming Top of Mind is ideal. Causing people to become familiar with and eventually prefer that business over time before they even need them. When that happens, people\u00a0aren\u2019t\u00a0using Google to\u00a0search\u00a0their business <em>category<\/em> \u2013 they\u2019re using Google to\u00a0search\u00a0your client\u2019s business\u00a0name <em>exclusively<\/em>. Taking competition out of the equation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 <\/strong>By understanding that \u201cthe message\u201d is the biggest factor in making advertising work\u00a0\u2013 by a country mile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 <\/strong>By knowing, feeling, and portraying that Radio is boss! Not an afterthought. Not nostalgia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022<\/strong> By selling advertising results (the only thing your clients care about).\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022<\/strong> By creating\u00a0ads that do not sound like typical ads \u2013 ads that engage listeners about what THEY care about.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022<\/strong> Did I mention that <strong>Radio is still boss?!<\/strong> And has the power to engage with the community like nothing else? We just need to believe it and go get it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the next time you want to start off a conversation talking about your cume, your AQH, your demographics, your rankings, or an ad package\u2026 we want you to STOP, PAUSE, PUT ON THE BRAKES\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And consider what the <em>business<\/em> truly cares about \u2013 growth, results, and not feeling like they\u2019re wasting more money.<\/p>\n\n\n\n<p>Then tell them how you can deliver all of it with a <strong>long-term solution <\/strong>and a kick *ss radio team!<\/p>\n<p>&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve&nbsp;witnessed&nbsp;too&nbsp;many emails&nbsp;with ad packages attached&nbsp;that&nbsp;say&nbsp;something&nbsp;like: \u201cThis is&nbsp;a great way&nbsp;to get in front of more people!\u201d&nbsp;&nbsp;&nbsp; \u201cReach your target demographic for only $575 in February\u201d&nbsp; \u201cYou can be the signature sponsor of&#8230;\u201d&nbsp; So,&nbsp;what are you&nbsp;selling? An audience?&nbsp; Impressions?&nbsp; A demographic?&nbsp; There are a lot of instances where&nbsp;you&nbsp;have to&nbsp;sell&nbsp;short-term&nbsp;radio based on&nbsp;an event, an add-on promotion,&nbsp;or&nbsp;help wanted ads.&nbsp;We [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop Selling Radio Packages. 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