{"id":2260,"date":"2025-10-28T01:00:00","date_gmt":"2025-10-28T01:00:00","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2260"},"modified":"2026-02-11T14:27:03","modified_gmt":"2026-02-11T14:27:03","slug":"brainstorm-sandwich","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/brainstorm-sandwich\/","title":{"rendered":"Brainstorm Sandwich"},"content":{"rendered":"\n<p>I really like Seth Godin\u2019s daily blog, called <em>Seth\u2019s Blog<\/em>. He makes me think. <br \/>One of his recent articles, titled \u201cA Writer\u2019s Room\u201d, really hit home.<\/p>\n<p>It made me think about how often we try to do it all by ourselves. Armed with caffeine and determination, we lock ourselves in our offices trying to crank out the next great campaign or big idea. But creativity doesn\u2019t thrive in a vacuum \u2013 it thrives in conversation.<\/p>\n<p>Gathering coworkers, your production team, or other outside resources for a quick brainstorm can turn ordinary ideas into something remarkable.<\/p>\n<p>Invite a few people for a \u201cBrainstorm Sandwich\u201d. It\u2019s when you pick a quiet area to brainstorm for a client \u2013 and <em>you<\/em> bring the sandwiches.<\/p>\n<p>Whether it\u2019s a whiteboard \/ storyboard session, or just a focused conversation\u2026 it will be well worth your sandwich investment. Take good notes, record the audio on your phone, or better yet \u2013 both.<\/p>\n<p>Diverse expertise and multiple perspectives bring more ideas to the surface. One idea brings another and another and another. Then, they feed off each other. The ideas that stick, then get refined and polished. It\u2019s a win for you and a win for your clients.<\/p>\n<p>\u201cBoth of us are always smarter than one of us.\u201d<\/p>\n<p>Now go schedule your <em>Brainstorm Sandwich<\/em>. It\u2019s productive and delicious!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>I really like Seth Godin\u2019s daily blog, called Seth\u2019s Blog. He makes me think. One of his recent articles, titled \u201cA Writer\u2019s Room\u201d, really hit home. It made me think about how often we try to do it all by ourselves. Armed with caffeine and determination, we lock ourselves in our offices trying to crank [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565,562],"tags":[571,572,573],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-sales","tag-ideas-for-radio-ads","tag-radio-sales-prospecting","tag-utilizing-teams-in-radio-sales"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2260"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2260\/revisions"}],"predecessor-version":[{"id":2262,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2260\/revisions\/2262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}