{"id":2264,"date":"2026-02-10T21:06:24","date_gmt":"2026-02-10T21:06:24","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2264"},"modified":"2026-03-11T21:17:26","modified_gmt":"2026-03-11T21:17:26","slug":"are-you-playing-twinkle-twinkle","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/are-you-playing-twinkle-twinkle\/","title":{"rendered":"Are You Playing &#8220;Twinkle Twinkle&#8221;?"},"content":{"rendered":"\n<p>We&#8217;re channeling Philipp Humm today. The &#8220;storytelling guy&#8221;.<\/p>\n<p>Imagine a piano player.<\/p>\n<p>A beginner sticks to a few keys and plays something simple like Twinkle, Twinkle, Little Star. It works\u2026 but it\u2019s basic. And you probably wouldn\u2019t want to listen for very long.<\/p>\n<p>A master pianist is different. They use all 88 keys. Soft. Loud. Fast. Slow.<\/p>\n<p>They create contrast \u2014 and contrast is what keeps people listening.<\/p>\n<p>According to Philipp Humm of Story Lab, most speakers are still stuck playing Twinkle, Twinkle. Same tone. Same speed. Same emotional color. Over and over again. And eventually, the listener\u2019s brain checks out \u2014 because it\u2019s predictable.<\/p>\n<p>\u201cGreat speakers work like great pianists.<\/p>\n<p>They don\u2019t speak louder all the time.<\/p>\n<p>They simply use more of their options.\u201d \u2013 Philipp Humm<\/p>\n<h2><strong>Vocal Range Isn\u2019t About Being Dramatic<\/strong><\/h2>\n<p>This isn\u2019t about turning everything into a performance. It\u2019s about range and keeping people listening.<\/p>\n<p>Here\u2019s what that actually looks like:<\/p>\n<ul>\n<li>Vary your speed \u2013 fast creates urgency, slow adds weight to your words<\/li>\n<li>Vary your tonality \u2013 let your voice rise and fall naturally<\/li>\n<li>Vary your emotion \u2013 don\u2019t just describe the moment, feel it<\/li>\n<li>Use pauses \u2013 real pauses give your words room to land<\/li>\n<\/ul>\n<p>Or as Philipp says:<\/p>\n<p>\u201cVocal range creates contrast. And contrast keeps people listening.\u201d<\/p>\n<h2><strong>How to Practice (Yes, we should practice)<\/strong><\/h2>\n<p>Take an easy piece of text. A children\u2019s book, a short article, or anything simple. Then, read it out loud. While you&#8217;re reading it&#8230;<\/p>\n<ul>\n<li>Speed up<\/li>\n<li>Slow down<\/li>\n<li>Pause longer than feels comfortable<\/li>\n<li>Let emotion show up<\/li>\n<\/ul>\n<p>Aim for range. Go some place private and practice big. Exaggerate. So that when you\u2019re in front of a client, on the phone, or in the recording studio \u2014 it feels natural, not forced.<\/p>\n<h2><strong>Why This Matters for YOU<\/strong><\/h2>\n<p>You don\u2019t just sell ideas. You deliver them. And how you sound often determines whether someone leans in\u2026 or mentally checks out. Your message matters and your delivery should too.<\/p>\n<p>This also relates to your ads! Same advice. Give them range and unpredictability. If a client is recording \u2014 be a good director. Guide them. Help them understand how crucial it is to stand out and keep people listening. Not just with great content, but with how it&#8217;s delivered.<\/p>\n<p>Stop playing Twinkle, Twinkle. You\u2019ve got &#8220;88 keys&#8221; available.<\/p>\n<p><strong>NEVER Stop Learning &#8211; Get Better Every Day!<\/strong><br \/><strong>ENS Media<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re channeling Philipp Humm today. The &#8220;storytelling guy&#8221;. Imagine a piano player. A beginner sticks to a few keys and plays something simple like Twinkle, Twinkle, Little Star. It works\u2026 but it\u2019s basic. And you probably wouldn\u2019t want to listen for very long. A master pianist is different. They use all 88 keys. Soft. Loud. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-sales"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2268,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2268"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}