{"id":227,"date":"2008-07-21T16:57:07","date_gmt":"2008-07-21T16:57:07","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/7\/21\/125707.html"},"modified":"2008-07-21T16:57:07","modified_gmt":"2008-07-21T16:57:07","slug":"sunglasses-media","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/sunglasses-media\/","title":{"rendered":"Sunglasses Media"},"content":{"rendered":"

The Sunglasses Media<\/span><\/b><\/span><\/p>\n

         If you are selling local radio or TV advertising, get out your sunglasses….your future has never been brighter.<\/span><\/span><\/div>\n
        There have always been two basic types of media; intrusive media<\/b>, are those media which reach and influence people while they go about their daily activities and while they are making brand or purchasing decisions…largely radio and TV.<\/span><\/span><\/div>\n
The other type; passive media<\/b>, are those media which require people to stop what they are doing in order to actively seek out more information at the time of purchase.<\/span><\/span><\/div>\n
        Until the Internet, however, many local ad budgets were weighted towards expensive print media to cut down trees, cover rising print costs, and pay paper boys or postal workers to deliver coupons, brochures or newspapers.<\/span><\/span><\/div>\n
        Passive media have long been considered a necessary evil by local advertisers who felt they needed to deliver detailed information, facts, figures, prices or pictures that could not be accommodated in 60 or 30 second ads.<\/span><\/span><\/div>\n
        This left precious little budget for the intrusive ‘driver media’….media which create the interest, awareness, credibility or desire for a particular company, product or service, actively driving consumers to their passive media cousins.<\/span><\/span><\/div>\n
        Well,<\/span> hang on for the ride! Embrace the Internet!<\/span><\/span><\/div>\n
        Local marketers no longer need to pay letter carriers, paper boys, forestry workers or press operators to deliver their ‘necessary evil’ details, information or pictures.<\/span><\/span><\/div>\n
        They need simply to invest in designing and producing the information, at basically the same design or production cost they endured for old school newspaper, brochures, coupons or other print vehicles. The budgets for forestry workers, printing presses and delivery people are eliminated thanks to websites and the Internet.<\/span><\/span><\/div>\n
        Those budgets can now go to intrusive media to drive traffic to the lower-cost websites. And here’s another reason we’ll do well in the new media world.<\/span><\/span><\/div>\n
        Local advertisers previously only competed with a few local advertisers in the paper or mail box. Now they compete against thousands and thousands of easy-to-find competitors around the world.<\/span><\/span><\/div>\n
        Smart local marketers need intrusive media more than ever to drive traffic and a create preference for their passive media message. Your intrusive media can create an awareness, credibility and trust for local business and their websites over the thousands of choices web-surfers have today.<\/span><\/span><\/div>\n
        Better reach for those sun glasses…and don’t go for the cheap ones, it’s a bright new lucrative day ahead. <\/span><\/span><\/div>\n
 <\/span><\/div>\n
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Have you scheduled our Competitive Immunity advertiser seminar in your market to persuade advertisers to invest larger shares of their budgets with YOU in this exciting new media world? We guarantee to increase your sales!   <\/span><\/i><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Sunglasses Media          If you are selling local radio or TV advertising, get out your sunglasses….your future has never been brighter.         There have always been two basic types of media; intrusive media, are those media which reach and influence people while they go about their daily activities and while they are making brand […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}