{"id":228,"date":"2008-07-21T16:56:01","date_gmt":"2008-07-21T16:56:01","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/7\/21\/125601.html"},"modified":"2008-07-21T16:56:01","modified_gmt":"2008-07-21T16:56:01","slug":"you-might-be-customer-focused-if","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/you-might-be-customer-focused-if\/","title":{"rendered":"You Might Be Customer Focused If…"},"content":{"rendered":"

You Might Be Customer Focused If…<\/span><\/b><\/span><\/p>\n

             A lot of sales organizations today recognize how profitable being customer-focused can be, and subsequently ‘claim’ to be customer-focused.<\/span><\/div>\n
            Here’s a litmus test to help you determine if your customer-focus claim is valid. <\/span><\/div>\n
            You might be customer-focused if…<\/span><\/div>\n
 <\/span><\/div>\n
1.) You know that focusing on helping your customers reach their targets will result in you reaching your target.<\/span><\/div>\n
            <\/span><\/div>\n
2.) Your customers consider you an insider, part of their team, and frequently seek your advice and guidance. <\/span><\/div>\n
 <\/span><\/div>\n
3.) You spend at least as much time and money learning about advertising and what motivates your customers’ customers, as you do learning about selling or broadcasting. <\/span><\/div>\n
 <\/span><\/div>\n
4.) You have more consistent 52-week advertisers on the air than your package-peddling counterparts, and your renewal rates are notably higher.<\/span><\/div>\n
 <\/span><\/div>\n
5.) You are famous for your integrity. You have actually turned down business you felt did not serve your customer’s best interest. <\/span><\/div>\n
 <\/span><\/div>\n
6.) You don’t allow anything on the air until you have personally reviewed the scripts to ensure they will produce the desired results. <\/span><\/div>\n
 <\/span><\/div>\n
7.) You deliver comprehensive written evidence of your over-performance after every campaign and conduct a post campaign analysis to make each campaign work harder than the last. <\/span><\/div>\n
 <\/span><\/div>\n
8.) You never knock another station. <\/span><\/div>\n
 <\/span><\/div>\n
9.) You plan a Valid Business Reason for every customer contact. <\/span><\/div>\n
A valid business reason is any reason that benefits your customer. <\/span><\/div>\n
 <\/span><\/div>\n
10. You always under-promise and over-deliver. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

You Might Be Customer Focused If…              A lot of sales organizations today recognize how profitable being customer-focused can be, and subsequently ‘claim’ to be customer-focused.             Here’s a litmus test to help you determine if your customer-focus claim is valid.             You might be customer-focused if…   1.) You know that focusing on helping […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}