{"id":2293,"date":"2026-07-24T16:50:17","date_gmt":"2026-07-24T16:50:17","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2293"},"modified":"2026-07-24T16:50:17","modified_gmt":"2026-07-24T16:50:17","slug":"you-cant-grow-without-radio","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/why-radio\/you-cant-grow-without-radio\/","title":{"rendered":"&#8220;You Can\u2019t Grow Without Radio&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>(And He\u2019s Got the Receipts)<\/strong><\/p>\n\n\n\n<p>There are a couple new clips making the rounds in\u00a0radio land\u00a0right now. And it\u2019s not coming from anybody\u00a0inside\u00a0the radio industry.<\/p>\n<p>It\u2019s coming from one of the biggest advertisers in America. John Morgan, the founder of Morgan &amp; Morgan \u2013 a law firm that\u2019s grown into the largest personal injury firm in the country (probably the world) has a pretty blunt take on advertising:<\/p>\n<p>\u201cYou can\u2019t grow without radio.\u201d<\/p>\n<p>That quote comes from a recent article in Radio Ink titled\u00a0<a href=\"https:\/\/radioink.com\/2026\/04\/07\/john-morgans-advertising-truth-you-cant-grow-without-radio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cJohn Morgan\u2019s Advertising Truth? You Can\u2019t Grow Without Radio.\u201d<\/a><\/p>\n<p>This Isn\u2019t Theory. He&#8217;s Walking the Walk.<\/p>\n<p>Morgan has been using radio for over 35 years. And he\u2019s willing to tell the world that Radio is a must-have if you want to grow.<\/p>\n<p>His company spent an estimated $350 million on advertising in 2025 alone (Radio, TV, Billboards, Streaming TV, Streaming Audio, Google, Facebook, etc.) \u2013 with plans to go even higher.<\/p>\n<p>That\u2019s not dabbling. That\u2019s commitment.<\/p>\n<p>And when someone at that level says:<\/p>\n<ul>\n<li>\u201cI don\u2019t spend money for no reason\u2026 I buy radio because it works.\u201d<\/li>\n<li>\u201cI can tell my story\u2026 I can grow my business.\u201d<\/li>\n<\/ul>\n<p>\u2026it should stop every advertiser (and you) in their tracks.<\/p>\n<p>Morgan isn\u2019t saying \u201cradio is magic.\u201d He\u2019s saying something deeper \u2013 and more important:<\/p>\n<p>Growth requires reach, repetition, and story.<\/p>\n<p>Radio delivers all three:<\/p>\n<ul>\n<li>Reach \u2192 You can touch a lot of people quickly<\/li>\n<li>Repetition \u2192 You stay top-of-mind over time<\/li>\n<li>Story \u2192 You can actually\u00a0say something meaningful<\/li>\n<\/ul>\n<p>Here\u2019s another quote from John Morgan\u2026<\/p>\n<p>\u201cNothing\u2019s about today\u2026 everything\u2019s about tomorrow.\u201d<\/p>\n<p>That\u2019s not a media statement. That\u2019s a\u00a0business philosophy. He knows what it takes. He\u2019s proof that \u201cgetting famous\u201d with broadcast advertising is about consistency and investing properly in it.<\/p>\n<p><strong>One Last Thought<\/strong><\/p>\n<p>When a local business owner pushes back on radio, it\u2019s easy to get defensive. Don\u2019t. Just remember:<\/p>\n<p>You\u2019re not arguing an opinion. You\u2019re representing a medium that helped build a national brand spending hundreds of millions of dollars a year.<\/p>\n<p>And sometimes the most powerful thing you can do is simply say:<\/p>\n<p>\u201cHey\u2026 don\u2019t take my word for it. Take his.\u201d<\/p>\n<p>******* Which is even more reason to\u00a0record <strong>your team&#8217;s client success stories<\/strong>\u00a0and use them in your presentations!<\/p>\n<p>Starting right after you click the link on that\u00a0<a href=\"https:\/\/radioink.com\/2026\/04\/07\/john-morgans-advertising-truth-you-cant-grow-without-radio\/\" target=\"_blank\" rel=\"noopener noreferrer\">John Morgan Radio Ink article.<\/a><\/p>\n<p>NEVER Stop Learning \u2013 Get Better Every Day!<br \/>Duane Christensen &amp; Rick Fink<br \/>ENS Media<br \/><a href=\"https:\/\/www.ensmediausa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.ensmediausa.com<\/a><\/p>\n<p><em>If you\u2019d like to learn how our <span style=\"color: #0000ff;\"><strong>SoundADvice<\/strong><\/span> program can help your entire Radio sales team open more doors, protect more clients, and create more revenue, simply email <strong>duane@ensmediausa.com<\/strong> to request a pdf with all the details and pricing. And it costs LESS than 3 lattes a week.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(And He\u2019s Got the Receipts) There are a couple new clips making the rounds in\u00a0radio land\u00a0right now. And it\u2019s not coming from anybody\u00a0inside\u00a0the radio industry. It\u2019s coming from one of the biggest advertisers in America. John Morgan, the founder of Morgan &amp; Morgan \u2013 a law firm that\u2019s grown into the largest personal injury firm [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[22,33,9],"class_list":["post-2293","post","type-post","status-publish","format-standard","hentry","category-why-radio","tag-advertising","tag-media","tag-radio"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":2,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2295,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2295"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}