{"id":231,"date":"2008-05-27T19:49:17","date_gmt":"2008-05-27T19:49:17","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/5\/27\/154917.html"},"modified":"2008-05-27T19:49:17","modified_gmt":"2008-05-27T19:49:17","slug":"hare-krishna-strategy","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/hare-krishna-strategy\/","title":{"rendered":"Hare Krishna Strategy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div style=\"margin: 0in 0in 0pt\"><b><span style=\"font-size: 22pt; font-family: Tahoma\">Hare Krishna Strategy<\/span><\/b><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><span style=\"font-family: Tahoma\">In his book, The Psychology of Persuasion, Dr. Robert Cialdini identifies psychological reciprocity; &lsquo;<i>the deep-rooted subconscious need to return effort to those who put forth effort for us&rsquo;, <\/i>as one of the six most powerful influences on human buying behavior.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><span style=\"font-family: Tahoma\">Psychological reciprocity is one of the most powerful sales levers radio sales professionals can develop. <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><span style=\"font-family: Tahoma\">Even Hare Krishna, the unusual 1970&rsquo;s group with shaved heads and ill-fitting robes, capitalized on people&rsquo;s deep-rooted subconscious need to return something to those who give you something.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><span style=\"font-family: Tahoma\">They discovered their likelihood of receiving a donation from unwilling travelers at the airport increased dramatically, if they first gave the passersby a rose.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt; text-indent: 0.5in\"><span style=\"font-family: Tahoma\">They also learned it didn&rsquo;t matter if their target donors wanted the rose or not. &nbsp;In fact, the robed team always had one member scurrying about the airport collecting the roses travelers threw in garbage bins, to give them away to another unsuspecting traveler.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hare Krishna Strategy &nbsp; In his book, The Psychology of Persuasion, Dr. Robert Cialdini identifies psychological reciprocity; &lsquo;the deep-rooted subconscious need to return effort to those who put forth effort for us&rsquo;, as one of the six most powerful influences on human buying behavior. Psychological reciprocity is one of the most powerful sales levers [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}