{"id":232,"date":"2008-05-27T19:47:32","date_gmt":"2008-05-27T19:47:32","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2008\/5\/27\/154732.html"},"modified":"2008-05-27T19:47:32","modified_gmt":"2008-05-27T19:47:32","slug":"obama-vs-clinton","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/obama-vs-clinton\/","title":{"rendered":"Obama vs Clinton"},"content":{"rendered":"<p style=\"text-align: center\"><b><span style=\"font-size: 18pt\"><font face=\"Arial\">Why Obama Has Raised More Money Than Clinton<\/font><\/span><\/b><\/p>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; There really are only two motivators in life and in buying decisions&hellip;.fear of loss or hope of gain.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hillary Clinton&rsquo;s campaign clearly focuses on solving problems and minimizing pain while Barrack Obama clearly focuses on selling hope and a brighter future. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While Clinton offers the &lsquo;experience&rsquo; to solve problems, Obama holds the torch for a new and brighter future seldom talked about by traditional politicians who focus on solving problems. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It remains to be seen which strategy will win, but it is interesting to note that a recently &lsquo;unknown&rsquo; has been able to raise considerably more funds than the established Clinton.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Those of us in sales need to recognize that both ends of the scale, fear and euphoria, hold opportunities for us as well.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Most solution-oriented sales training or traditional consultative selling often focuses only on the pain side of the questioning continuum. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The moniker of some of these courses is<span style=\"color: red\">;<\/span> &ldquo;When the price of the pain exceeds the cost of your cure, you have a sale.&rdquo; While this is true, it is a mistake to under-estimate how much wider the purse strings open when your presentation appeals to advertisers&rsquo; visions, hopes and dreams, rather than focusing on solutions to short-term problems.<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Our <u><span style=\"color: blue\"><a target=\"_blank\" href=\"http:\/\/www.wensmedia.com\/media\/workshops.html\"><font color=\"#800080\">Becoming a Master Questioner Workshop<\/font><\/a><\/span><\/u> can help your account executives master the skill of opening doors through problem solving, then building&nbsp;relationships by uncovering your prospects&rsquo; dreams and long term-goals.<\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why Obama Has Raised More Money Than Clinton &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; There really are only two motivators in life and in buying decisions&hellip;.fear of loss or hope of gain. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hillary Clinton&rsquo;s campaign clearly focuses on solving problems and minimizing pain while Barrack Obama clearly focuses on selling hope and a brighter future. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; While Clinton [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}