{"id":2367,"date":"2026-10-08T16:06:12","date_gmt":"2026-10-08T16:06:12","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2367"},"modified":"2026-10-08T16:09:40","modified_gmt":"2026-10-08T16:09:40","slug":"radio-sales-renewals-start-early","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/","title":{"rendered":"If You\u2019re Waiting for Renewal Time, You\u2019re Already Late"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When do you start working on a client\u2019s renewal?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your answer is, \u201cA couple weeks before the contract ends,\u201d you may already be too late.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially if you want <strong>more dollars<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waiting until the last minute usually creates one of two outcomes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLet\u2019s just do what we did last year.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCan we talk about this in a few weeks?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Congratulations. You\u2019ve successfully scheduled another meeting. I\u2019ve done it more than once \u2013 and kicked myself every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A renewal shouldn\u2019t begin with a contract. It should begin with a conversation \u2013 preferably <strong>60 to 90 days before the current agreement ends.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t walk in saying, \u201cIt\u2019s renewal time!\u201d Nothing gets the blood pumping quite like those three words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, start talking about <strong>next year.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does the client want to accomplish?<br>What could be working better?<br>What should you change?<br>What <a href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/sell-more-radio-advertising-big-ideas\/\" data-type=\"post\" data-id=\"2368\">new idea<\/a> could help them grow?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then go back to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create a better campaign. Bring them a promotion. Develop <a href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/copywriting\/one-ad-one-job\/\" data-type=\"post\" data-id=\"2298\">a new ad idea<\/a>, slogan, testimonial campaign, sonic identity \u2013 <strong>something that gives them a reason to get excited about spending more money with you.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An advertiser rarely gets excited about paying more for the <strong>same thing<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they might get very excited about a <strong>better idea.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting earlier also makes you less pushy, not more. There\u2019s time to think, adjust, create, discuss budgets and get other decision-makers involved without the expiration date breathing down everyone\u2019s neck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, pull up your account list. Who expires in December? January? February?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t wait for the renewal date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start earning the renewal now.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want a useful Radio sales idea like this every week?<\/strong><br>ENS on Sales is free and written for Radio salespeople and managers who want to sell smarter, create better advertising, and grow more revenue.<br><a href=\"https:\/\/visitor.r20.constantcontact.com\/manage\/optin?v=001t23upCUpnhEltMKcsbALv9r6PmjTqgoWnmWbUzt_j_i6Y3jztv09MYiMvgGxMvHG5iQu7teZP2G5Td2C-N5p6McUz3tIBMqFAWge8x2RFkU%3D\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe to ENS on Sales \u2192<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Would your sales team benefit <\/strong>from having a better reason to contact advertisers every single week? <strong>SoundADvice<\/strong> gives your entire radio sales team practical, advertiser-focused content designed to help open more doors, protect more clients, and <strong>create more revenue<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Email me at <strong><a href=\"mailto:duane@ensmediausa.com\">duane@ensmediausa.com<\/a><\/strong> and I\u2019ll send you the important details about our <strong>SoundADvice<\/strong> program. <strong>It costs less than three lattes a week.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When do you start working on a client\u2019s renewal? If your answer is, \u201cA couple weeks before the contract ends,\u201d you may already be too late. Especially if you want more dollars. Waiting until the last minute usually creates one of two outcomes: \u201cLet\u2019s just do what we did last year.\u201d Or\u2026 \u201cCan we talk [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"When do you start working on a client\u2019s renewal? If your answer is, \u201cA couple weeks before the contract ends,\u201d you may already be too late. Especially if you want more dollars...","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[562],"tags":[579],"class_list":["post-2367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-radio-renewals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Sales Renewals: Start 60\u201390 Days Early<\/title>\n<meta name=\"description\" content=\"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio Sales Renewals: Start 60\u201390 Days Early\" \/>\n<meta property=\"og:description\" content=\"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T16:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T16:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"If You\u2019re Waiting for Renewal Time, You\u2019re Already Late\",\"datePublished\":\"2026-10-08T16:06:12+00:00\",\"dateModified\":\"2026-10-08T16:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Radio-Contract-Renewal-Time.png\",\"keywords\":[\"radio renewals\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/\",\"name\":\"Radio Sales Renewals: Start 60\u201390 Days Early\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Radio-Contract-Renewal-Time.png\",\"datePublished\":\"2026-10-08T16:06:12+00:00\",\"dateModified\":\"2026-10-08T16:09:40+00:00\",\"description\":\"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Radio-Contract-Renewal-Time.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Radio-Contract-Renewal-Time.png\",\"width\":1672,\"height\":941,\"caption\":\"calendar image indicating it's time to renew your radio contracts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/sales\\\/radio-sales-renewals-start-early\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"If You\u2019re Waiting for Renewal Time, You\u2019re Already Late\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"caption\":\"ensonsales\"},\"description\":\"Duane Christensen leads ENS Media and is the owner \\\/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.\",\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ENSMediaUSA\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Radio Sales Renewals: Start 60\u201390 Days Early","description":"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/","og_locale":"en_US","og_type":"article","og_title":"Radio Sales Renewals: Start 60\u201390 Days Early","og_description":"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/","og_site_name":"ENS on Sales","article_author":"https:\/\/www.facebook.com\/ENSMediaUSA","article_published_time":"2026-10-08T16:06:12+00:00","article_modified_time":"2026-10-08T16:09:40+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","type":"image\/png"}],"author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"If You\u2019re Waiting for Renewal Time, You\u2019re Already Late","datePublished":"2026-10-08T16:06:12+00:00","dateModified":"2026-10-08T16:09:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/"},"wordCount":388,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","keywords":["radio renewals"],"articleSection":["Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/","name":"Radio Sales Renewals: Start 60\u201390 Days Early","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#primaryimage"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","datePublished":"2026-10-08T16:06:12+00:00","dateModified":"2026-10-08T16:09:40+00:00","description":"Bigger renewals start before renewal time. Learn why radio sales reps should begin 60\u201390 days early and bring clients better ideas, not just contracts.","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#primaryimage","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","width":1672,"height":941,"caption":"calendar image indicating it's time to renew your radio contracts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/radio-sales-renewals-start-early\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"If You\u2019re Waiting for Renewal Time, You\u2019re Already Late"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","caption":"ensonsales"},"description":"Duane Christensen leads ENS Media and is the owner \/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.","sameAs":["https:\/\/www.ensmediausa.com\/","https:\/\/www.facebook.com\/ENSMediaUSA"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/peKYOs-Cb","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/Radio-Contract-Renewal-Time.png","_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"predecessor-version":[{"id":2372,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/2367\/revisions\/2372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media\/2371"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}