{"id":2388,"date":"2026-10-27T23:10:43","date_gmt":"2026-10-27T23:10:43","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2388"},"modified":"2026-10-28T17:26:49","modified_gmt":"2026-10-28T17:26:49","slug":"halloween-radio-sales-monsters","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/sales\/halloween-radio-sales-monsters\/","title":{"rendered":"Things That Go Bump in the Sales Department"},"content":{"rendered":"\n

Halloween has always been a lot of fun for me.

The costumes. The creativity. The candy. The perfectly reasonable excuse for a grown adult to dress like a 7-foot banana.<\/p>\n\n\n\n

What’s not to love?<\/p>\n

And if you\u2019ve spent a good chunk of your life in radio sales, you\u2019ll realize something.<\/p>\n

We don’t need Halloween to encounter some interesting characters.<\/strong><\/p>\n

The Ghost. 👻<\/strong>
That prospect who loved your proposal, promised to call Tuesday, then vanished into thin air.<\/p>\n

The Vampire. 🧛<\/strong>
That client who wants to suck every last dollar out of your rate card.
“How about some bonus spots? Live mentions? A free remote?”<\/p>\n

The Zombie. 🧟<\/strong>
That prospect who’s been saying “Call me next month” since approximately 2017.<\/p>\n

The Werewolf. 🐺<\/strong>
The client who transforms into an expert copywriter when they don\u2019t quite \u201cget\u201d what you\u2019ve created for them.<\/p>\n

And finally, The Mad Scientist. 🧪<\/strong>
My personal favorite.<\/p>\n

The salesperson who experiments. Tries unusual ideas. Writes commercials that sound different.
Sometimes the experiment blows up. Sometimes it creates a monster of a successful campaign. But at least they’re creating something.<\/p>\n

So, this Halloween, I’ll leave you with one thought:<\/p>\n

You are the mad scientist, and the world is your laboratory.<\/strong><\/p>\n

Go experiment. Try something weird. Have some fun.<\/p>\n

And if something blows up, well… that’s why laboratories have fire extinguishers.<\/p>\n

Happy Halloween! 🎃<\/p>\n\n\n\n

\n\n\n\n\n\n\n\n<\/p>\n\n\n\n

<\/p>\n

 <\/p>\n

\n\n<\/p>\n

\n

\n\n<\/p>\n

Want a useful Radio sales idea like this every week in your inbox?<\/strong>
ENS on Sales is FREE and written for Radio salespeople and managers who want to sell smarter, create better advertising, and grow more revenue.
Subscribe to ENS on Sales \u2192<\/strong><\/a><\/p>\n

\n\n<\/p>\n

\n

\n\n<\/p>\n

Could your entire sales team benefit <\/strong>from having a better reason to contact advertisers every single week? You bet it could! SoundADvice<\/strong> gives your entire radio sales team practical, advertiser-focused content designed to help open more doors, protect more clients, and create more revenue<\/strong>.<\/p>\n

\"increase<\/a><\/p>\n

Email me at duane@ensmediausa.com<\/a><\/strong> and I\u2019ll send you the important details about our SoundADvice<\/strong> program. It costs less than three lattes a week.<\/strong><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Halloween has always been a lot of fun for me. The costumes. The creativity. The candy. The perfectly reasonable excuse for a grown adult to dress like a 7-foot banana. What’s not to love? And if you\u2019ve spent a good chunk of your life in radio sales, you\u2019ll realize something. We don’t need Halloween to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[565,574,562],"tags":[581],"class_list":["post-2388","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-prospecting","category-sales","tag-radio-sales-ideas"],"yoast_head":"\nThings That Go Bump in Radio Sales | Halloween Edition<\/title>\n<meta name=\"description\" content=\"Ghosting prospects, demanding clients, and mad scientists. 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