{"id":2398,"date":"2026-11-13T14:27:05","date_gmt":"2026-11-13T14:27:05","guid":{"rendered":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?p=2398"},"modified":"2026-11-13T14:27:07","modified_gmt":"2026-11-13T14:27:07","slug":"radio-sales-training-long-term-revenue","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/copywriting\/radio-sales-training-long-term-revenue\/","title":{"rendered":"Stop Waiting for the Next Windfall. Build Your Own."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A recent Radio Ink article reported that iHeartMedia didn&#8217;t get the political advertising windfall it expected. Now it&#8217;s looking to programmatic buying, AI, and other technology to help drive future revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing wrong with that. Large-market radio groups rely heavily on national and agency advertising. That&#8217;s a different business model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But what about radio groups in small and medium markets?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I believe one of their biggest opportunities is sitting right in their own backyards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local business owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want more predictable revenue? Stop treating advertisers like short-term transactions. Start teaching your salespeople how to make advertising actually WORK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just how to sell packages, negotiate rates, or hit monthly budgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teach them how to ask better questions. How to develop long-term branding strategies. How to schedule enough commercials to make a meaningful impact. And for heaven&#8217;s sake, <strong>how to write radio ads that don&#8217;t suck!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invest in professional sales and copywriting education. Make it ongoing. Hold actual TRAINING meetings, not another hour of &#8220;Who&#8217;s got something closing this week?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And salespeople, you&#8217;re not off the hook either. Read books. Subscribe to newsletters. Learn from advertising experts like Roy H. Williams (the Wizard of Ads). Don&#8217;t wait for someone else to invest in your education. Invest in yourself!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because when you sell a business owner a weak schedule and a forgettable commercial, don&#8217;t act surprised when they tell you radio doesn&#8217;t work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You haven&#8217;t just lost this month&#8217;s billing. You may have lost YEARS of future revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Better advertising. Better results. Happier clients. Easier renewals. Larger commitments. More referrals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And a growing foundation of advertisers who WANT to keep doing business with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future of small-market radio isn&#8217;t just about finding more advertisers. It&#8217;s about becoming so good at advertising that your existing clients never want to leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s an old saying: The best time to plant a tree was 20 years ago. The second-best time is today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for investing in your salespeople.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want a useful Radio sales idea like this every week in your inbox?<\/strong><br>ENS on Sales is FREE and written for Radio salespeople and managers who want to sell smarter, create better advertising, and grow more revenue.<br><a href=\"https:\/\/visitor.r20.constantcontact.com\/manage\/optin?v=001t23upCUpnhEltMKcsbALv9r6PmjTqgoWnmWbUzt_j_i6Y3jztv09MYiMvgGxMvHG5iQu7teZP2G5Td2C-N5p6McUz3tIBMqFAWge8x2RFkU%3D\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe to ENS on Sales \u2192<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Could your entire sales team benefit <\/strong>from having a better reason to contact advertisers every single week? You bet it could! <span style=\"color: #ff0000;\"><strong>SoundADvice<\/strong><\/span> gives your entire radio sales team practical, advertiser-focused content designed to help open more doors, protect more clients, and <span style=\"color: #ff0000;\"><strong>create more revenue<\/strong><\/span>.<\/p>\n<p><a href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2385 alignright\" src=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-300x61.png\" alt=\"increase radio sales revenues for entire group\" width=\"265\" height=\"54\" srcset=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-300x61.png 300w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-1024x207.png 1024w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-768x155.png 768w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-1536x310.png 1536w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-2048x414.png 2048w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/10\/SoundADvice-logo-new-624x126.png 624w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/a><\/p>\n<p>Email me at <strong><a href=\"mailto:duane@ensmediausa.com\">duane@ensmediausa.com<\/a><\/strong> and I\u2019ll send you the important details about our <strong>SoundADvice<\/strong> program. <strong>It costs less than three lattes a week.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Radio Ink article reported that iHeartMedia didn&#8217;t get the political advertising windfall it expected. Now it&#8217;s looking to programmatic buying, AI, and other technology to help drive future revenue. Nothing wrong with that. Large-market radio groups rely heavily on national and agency advertising. That&#8217;s a different business model. But what about radio groups [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"A recent Radio Ink article reported that iHeartMedia didn't get the political advertising windfall it expected. Now it's looking to programmatic buying...","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[565,562],"tags":[584,582,568,583],"class_list":["post-2398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-sales","tag-medium-market-radio-sales","tag-radio-copywriting","tag-radio-sales-training","tag-small-market-radio-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Sales Training: Build Long-Term Advertising Revenue<\/title>\n<meta name=\"description\" content=\"Discover how better radio sales training, stronger commercial writing, and long-term advertising strategies can help stations grow revenue and retain clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/copywriting\/radio-sales-training-long-term-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio Sales Training: Build Long-Term Advertising Revenue\" \/>\n<meta property=\"og:description\" content=\"Discover how better radio sales training, stronger commercial writing, and long-term advertising strategies can help stations grow revenue and retain clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/copywriting\/radio-sales-training-long-term-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-13T14:27:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T14:27:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/11\/grow-radio-advertising-revenue-through-sales-training.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/copywriting\\\/radio-sales-training-long-term-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/copywriting\\\/radio-sales-training-long-term-revenue\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"Stop Waiting for the Next Windfall. 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