{"id":242,"date":"2007-12-17T19:44:19","date_gmt":"2007-12-17T19:44:19","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/144419.html"},"modified":"2007-12-17T19:44:19","modified_gmt":"2007-12-17T19:44:19","slug":"if-it-sounds-too-good-too-be-true","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/if-it-sounds-too-good-too-be-true\/","title":{"rendered":"If It Sounds Too Good Too Be True,"},"content":{"rendered":"

You’ve probably seen a commercial that goes something like this;<\/o:p><\/span><\/o:p><\/span><\/p>\n

The amazing Acme Slice-All Knife! It cuts through steel, slices bread without making a crumb and after cutting through concrete, watch how easily we slice this tomato! Now you can order this amazing Slice-All Knife for just forty-nine ninety-five. That’s right, only forty-nine dollars and ninety-five cents…
\n<\/span><\/em>but wait order it right now and we’ll also send you this amazing set of eight steak knives…and that’s not all, <\/span>the first 100 callers will also receive the amazing Blend-All Blender! Still not convinced? Pick up the phone and we’ll also send you on an unbelievable, all expenses paid trip to a tropical island!
\n<\/span><\/em><\/o:p><\/o:p><\/o:p><\/o:p>How much do you perceive that Slice-All Knife to be worth when the announcer keeps adding ‘unbelievable’ bonuses?  
\n<\/span><\/span>I’m sad to say, I often see media sales people devalue their product in a similar fashion with either bonuses or ‘value added’. They might as well be saying; “I don’t believe our rate card delivers value, so here’s what I’m going to do….”
\n<\/span>Selling today is all about relationships…relationships built upon trust. Ask yourself; “How much faith or trust does a client have in my product if I believe I have to throw in all kinds of bonuses or perks with every presentation?”
\n<\/span> <\/o:p><\/span><\/o:p><\/span><\/p>\n

\n

  <\/span> <\/span>Your expertise can be the value-added in every sale!<\/o:p><\/u><\/em><\/strong><\/span><\/p>\n

<\/o:p><\/span><\/u><\/em><\/strong><\/p>\n

Our new SoundAdvice is designed to give your account executives the tools and training they need to enhance their expertise and to build trust with their prospects and clients. SoundAdvice is only available to one broadcaster in each market. If your competition does not have SoundAdvice, contact angela@ensmedia.ca<\/a><\/span><\/u> to arrange a free, no-obligation on-line demonstration of the SoundAdvice radio marketing system.  <\/o:p><\/span><\/p>\n<\/div>\n

 <\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve probably seen a commercial that goes something like this; The amazing Acme Slice-All Knife! It cuts through steel, slices bread without making a crumb and after cutting through concrete, watch how easily we slice this tomato! Now you can order this amazing Slice-All Knife for just forty-nine ninety-five. That’s right, only forty-nine dollars and […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}