{"id":245,"date":"2007-12-17T19:43:20","date_gmt":"2007-12-17T19:43:20","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/144320.html"},"modified":"2007-12-17T19:43:20","modified_gmt":"2007-12-17T19:43:20","slug":"invest-in-yourself","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/invest-in-yourself\/","title":{"rendered":"Invest In Yourself"},"content":{"rendered":"

          Most professions require their practitioners to upgrade their qualifications and skills on a regular basis. This is because there is so much at stake if the professional makes a mistake in judgment or performs their duties unethically. 
\n<\/span>          Lawyers must study the latest laws and precedent-setting judicial decisions, doctors must stay on top of new medical breakthroughs and surgical techniques and accountants must stay abreast of new accounting rules.
\n<\/span>          Notice that professional skills development is the obligation of the individual professional, not the hospital, the law firm or the accounting practice. And professionals invest their own time and money to upgrade their skills. 
\n<\/span>          Professional media executives are no exception.  My friend Kennen Williams of Noll & Associates, for example, makes a point of reading a minimum of one new business book a month. 
\n<\/span>Have your people ask themselves:<\/span><\/p>\n

1.)   <\/span>Given the skills and integrity I bring to the table, will my clients appreciate the value<\/font> for my clients’ advertising and my company? 
\n<\/span>2.)   What is my plan to continually upgrade my knowledge and skills to ensure that I am qualified to be entrusted with crucial advertising budgets?<\/span><\/p>\n

 Two final points: <\/span><\/p>\n

3.)   If a professional only gets the training their employer or industry association offers, where is their competitive advantage over competitors who had the same training?
\n<\/span>4.)   When you invest in yourself, that’s who the learning benefit stays with for life wherever your career may take you.<\/span><\/p>\n

 <\/span>NOTE: ‘Professionals’ also earn substantially better incomes than people holding down ‘jobs’.<\/span><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

          Most professions require their practitioners to upgrade their qualifications and skills on a regular basis. This is because there is so much at stake if the professional makes a mistake in judgment or performs their duties unethically.            Lawyers must study the latest laws and precedent-setting judicial decisions, doctors must stay on top of […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}