{"id":259,"date":"2007-12-17T19:36:58","date_gmt":"2007-12-17T19:36:58","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/143658.html"},"modified":"2007-12-17T19:36:58","modified_gmt":"2007-12-17T19:36:58","slug":"voice-power","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/voice-power\/","title":{"rendered":"Voice Power"},"content":{"rendered":"<p><strong><u><o:p><\/o:p><\/u><\/strong><span style=\"font-size: small\"><span style=\"font-family: Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The next time a heavy print advertiser talks to you about &ldquo;the power of the printed word&rdquo; ask them this question.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Arial\"><em>&ldquo;If you had the opportunity to send a prospect a sales letter to tell your story or to talk to them on the phone about your company, which would be more convincing?&rdquo;<\/em><\/span><\/span><em><o:p><\/o:p><\/em><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Invariably the avowed print advertiser will recognize that the opportunity to talk to a prospect will always be more effective than sending a printed sales message. Radio and TV offer the most powerful selling tool in the <span class=\"GramE\">world.&hellip;.<\/span>the power of the human voice.<br \/>\n<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It&rsquo;s time to quit letting print, like yellow pages, mass mail and newspapers, get their unfair share of the local advertising pie.<br \/>\n<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\">P.S. &nbsp;Newspaper reps love to <span class=\"GramE\">proliferate<\/span> the myth that Confucius said &ldquo;A picture is worth a thousand words&rdquo;. What Confucius actually said was &ldquo;A picture is worth a thousand pieces of gold&rdquo;.&nbsp; I guess that is why their rates per ad are so high.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The next time a heavy print advertiser talks to you about &ldquo;the power of the printed word&rdquo; ask them this question. &ldquo;If you had the opportunity to send a prospect a sales letter to tell your story or to talk to them on the phone about your company, which would be more convincing?&rdquo; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}