{"id":259,"date":"2007-12-17T19:36:58","date_gmt":"2007-12-17T19:36:58","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/143658.html"},"modified":"2007-12-17T19:36:58","modified_gmt":"2007-12-17T19:36:58","slug":"voice-power","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/voice-power\/","title":{"rendered":"Voice Power"},"content":{"rendered":"

<\/o:p><\/u><\/strong>          The next time a heavy print advertiser talks to you about “the power of the printed word” ask them this question.<\/span><\/span><\/p>\n

“If you had the opportunity to send a prospect a sales letter to tell your story or to talk to them on the phone about your company, which would be more convincing?”<\/em><\/span><\/span><\/o:p><\/em><\/p>\n

          Invariably the avowed print advertiser will recognize that the opportunity to talk to a prospect will always be more effective than sending a printed sales message. Radio and TV offer the most powerful selling tool in the world.….<\/span>the power of the human voice.
\n<\/span><\/span>          It’s time to quit letting print, like yellow pages, mass mail and newspapers, get their unfair share of the local advertising pie.
\n<\/span><\/span>P.S.  Newspaper reps love to proliferate<\/span> the myth that Confucius said “A picture is worth a thousand words”. What Confucius actually said was “A picture is worth a thousand pieces of gold”.  I guess that is why their rates per ad are so high.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          The next time a heavy print advertiser talks to you about “the power of the printed word” ask them this question. “If you had the opportunity to send a prospect a sales letter to tell your story or to talk to them on the phone about your company, which would be more convincing?”           […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nVoice Power - 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