{"id":262,"date":"2007-12-17T19:35:11","date_gmt":"2007-12-17T19:35:11","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/143511.html"},"modified":"2007-12-17T19:35:11","modified_gmt":"2007-12-17T19:35:11","slug":"its-more-productive-to-sharpen-the-axe","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/its-more-productive-to-sharpen-the-axe\/","title":{"rendered":"It’s More Productive to Sharpen the Axe"},"content":{"rendered":"

          An uncle of mine who owned a very successful logging company in British Columbia’s Rocky Mountains in the 1960’s and ‘70’s taught me a valuable lesson about productivity and asset utilization.
\n<\/span><\/span><\/span><\/span>          Between forest fire hazards in the summer months, and heavy snowfalls in the winter months, he only had a few short months a year in which to make his money.
\n<\/span><\/span><\/span><\/span>          I remember him telling me, “Wayne, acquiring new equipment isn’t always the answer to higher productivity”.
\n<\/span><\/span><\/span><\/span>          He used the analogy of two old-time loggers to explain his point. “You see,” he said, “a new less-experienced logger might go all the way back into town searching for a new axe when his old one gets dull.”
\n<\/span><\/span><\/span><\/span>          “The experienced logger knows, however, that by the time you go back to town, find a new axe, bring it back to the bush and break it in, you could have completed a good day’s work just by sharpening the axe you already have.” 
\n<\/span><\/span><\/span><\/span>          Good managers in our business understand that same lesson. Often newer managers want to clean house and start over with a new staff. The professional manager knows that sometimes we just need to sharpen the team we already have.
\n<\/span><\/span><\/span><\/span>          New people are seldom as good as they appear to be on their resume, and then there is the risk and down time to consider of recruiting, training and building new relationships.
\n<\/span><\/span><\/span><\/span>          Before you give up on your old axe, maybe it just needs a little sharpening. Training does more than just sharpen the skills of your people. The investment you make in their career growth is also a huge motivating factor.
\n<\/span><\/span><\/span><\/span>          Estimates of the cost of sales staff turnover in our industry range from $35,000 to $75,000 per person. Perhaps a wiser investment might be to budget for a good training program for your existing team. <\/span><\/span><\/span><\/span><\/p>\n

\n

ENS Media Inc. provides the most up to date and custom-tailored training for the media industry. <\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          An uncle of mine who owned a very successful logging company in British Columbia’s Rocky Mountains in the 1960’s and ‘70’s taught me a valuable lesson about productivity and asset utilization.           Between forest fire hazards in the summer months, and heavy snowfalls in the winter months, he only had a few short months […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}