{"id":265,"date":"2007-12-17T19:34:07","date_gmt":"2007-12-17T19:34:07","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/143407.html"},"modified":"2007-12-17T19:34:07","modified_gmt":"2007-12-17T19:34:07","slug":"who-is-the-real-loser","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/who-is-the-real-loser\/","title":{"rendered":"Who Is The Real Loser?"},"content":{"rendered":"<p><span lang=\"EN-US\"><!--[endif]--><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Last week I read a cartoon in one of the trade journals that said;<em> &ldquo;In a desperate fight for ratings, Survivor producers have returned to marketing. In their next series,<span style=\"color: red\"> <\/span>Management Consultants, Creatives, Researchers, and Media people battle each other for dominance. The losers will forfeit their egos and the winners become insufferable.&rdquo;<\/em><\/span><\/span><\/span><span lang=\"EN-US\"><em><o:p><\/o:p><\/em><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The joke reminded me how integral my attitude towards &lsquo;losing&rsquo; has been to my career. You see, if someone doesn&rsquo;t buy my proposal, I have always conditioned myself to believe THEY are the losers, not me.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And it&rsquo;s true. If you have integrity, identify and understand your clients&rsquo;<span style=\"color: red\"> <\/span>problems and opportunities, and present the best possible solutions and ideas to them, it really is they, who lose when they say &ldquo;no&rdquo;.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understanding and believing this not only helps you to present more confidently, it also prevents you from having to &ldquo;forfeit your ego&rdquo;.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Last week I read a cartoon in one of the trade journals that said; &ldquo;In a desperate fight for ratings, Survivor producers have returned to marketing. In their next series, Management Consultants, Creatives, Researchers, and Media people battle each other for dominance. The losers will forfeit their egos and the winners become insufferable.&rdquo; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Is The Real Loser? - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/who-is-the-real-loser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Is The Real Loser? - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Last week I read a cartoon in one of the trade journals that said; &ldquo;In a desperate fight for ratings, Survivor producers have returned to marketing. 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