{"id":273,"date":"2007-12-17T19:30:56","date_gmt":"2007-12-17T19:30:56","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/17\/143056.html"},"modified":"2007-12-17T19:30:56","modified_gmt":"2007-12-17T19:30:56","slug":"the-essence-of-super-service","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-essence-of-super-service\/","title":{"rendered":"The Essence of Super-Service"},"content":{"rendered":"<p><span style=\"font-size: small\"><span><span lang=\"EN-US\">Your account executives can dramatically reduce their client attrition rates by asking themselves four simple questions once a month.|<br \/>\n<\/span><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><strong><span lang=\"EN-US\">1. &nbsp;What is the last good thing I did to help the client grow her&nbsp;business?<br \/>\n<\/span><\/strong><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><strong><span lang=\"EN-US\">2. &nbsp;When?<br \/>\n<\/span><\/strong><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><strong><span lang=\"EN-US\">3. &nbsp;What is the next good thing I am planning to help the client grow&nbsp;his business?<br \/>\n<\/span><\/strong><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><strong><span lang=\"EN-US\">4. &nbsp;When?<br \/>\n<\/span><\/strong><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">The things we do to help our clients to grow their business can be anything the client did not negotiate nor expect, including everything from proactive creative suggestions to providing leads.<br \/>\n<\/span><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">The &ldquo;when?&rdquo; must be within the last thirty days or strategically-planned for the next thirty days for all of your key accounts.<br \/>\nP.S.<\/span><\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Arial\"><span lang=\"EN-US\">These questions can also serve as the litmus test for whether an account executive has earned the right to continue managing each of your key accounts.&nbsp;&nbsp;&nbsp;<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your account executives can dramatically reduce their client attrition rates by asking themselves four simple questions once a month.| 1. &nbsp;What is the last good thing I did to help the client grow her&nbsp;business? 2. &nbsp;When? 3. &nbsp;What is the next good thing I am planning to help the client grow&nbsp;his business? 4. &nbsp;When? The [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Essence of Super-Service - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-essence-of-super-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essence of Super-Service - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Your account executives can dramatically reduce their client attrition rates by asking themselves four simple questions once a month.| 1. &nbsp;What is the last good thing I did to help the client grow her&nbsp;business? 2. &nbsp;When? 3. &nbsp;What is the next good thing I am planning to help the client grow&nbsp;his business? 4. &nbsp;When? 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