{"id":315,"date":"2007-12-05T22:17:49","date_gmt":"2007-12-05T22:17:49","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/5\/171749.html"},"modified":"2007-12-05T22:17:49","modified_gmt":"2007-12-05T22:17:49","slug":"free-franchise-part-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/free-franchise-part-2\/","title":{"rendered":"Free Franchise, Part 2"},"content":{"rendered":"

Last week we discussed your sales peoples’ “free franchise”. One of our readers in Florida liked the idea so much that he is using it as the basis for a recruiting ad; “Free franchise available……”
\n            Did you know that not all franchisees experience the same degree of success? But more importantly, I’ve learned that it is the franchisee who makes the franchise succeed above and beyond expectations, NOT the franchisor!
\n            Here’s what your free franchisees can learn from the more successful franchisees across North America;
\n<\/font><\/span>Embrace Change
\n<\/span><\/u><\/b>          <\/span><\/font>When a franchisor introduces new products, ideas or changes, it is because they firmly believe it will improve the results for the franchisee….and the success of the franchisor is directly dependant upon the success of its franchisees.
\n            Your station’s success is also dependant upon the success of its sales people. When management introduces change, it is because they are convinced it will make their salespeople and themselves, more successful…<\/font>give change a chance.
\n<\/font><\/u><\/span>Rally Behind the Flag
\n<\/span><\/u><\/b>          <\/span><\/font>In franchising, there is a thing called, The Franchisee Dependency Curve. When the new franchisee comes on board they are always happy and delighted, learning new things every day, managing their own business, and appreciating what the franchisor brings to the table.
\n            But some franchisees after time, go stale. As their learning curve flattens they begrudge the royalties they are sending the franchisor. These franchisees begin to fail when they say “But my market is different”.
\n            Your franchise is no different. When you say, “yes, but my account list is different” or, “I know a better way,” you begin to loose the power and benefits of your franchise.
\n<\/font><\/span>Go Beyond the Call of Duty
\n<\/span><\/u><\/b>          <\/span>The most successful franchisees actually go beyond what the franchisor expects. If, for example, the franchisor expects them to participate in one local charity for publicity and networking, the most successful franchisees support two or three charities. 
\n          The most successful franchisees I’ve met actually improve upon and build upon management initiatives and volunteer to sit on franchisee project committees.
\n          And, when they do find an improvement that works they enthusiastically share it with the franchisor for the benefit of all franchisees. They recognize that a stronger company benefits their individual franchise.<\/font><\/span><\/p>\n

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The three keys to you making your franchise successful; Embrace Change, Support the Brand and Go Above and Beyond the minimum expectations management sets.<\/font><\/span><\/b><\/div>\n","protected":false},"excerpt":{"rendered":"

Last week we discussed your sales peoples’ “free franchise”. One of our readers in Florida liked the idea so much that he is using it as the basis for a recruiting ad; “Free franchise available……”             Did you know that not all franchisees experience the same degree of success? But more importantly, I’ve learned that […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}