{"id":323,"date":"2007-12-05T22:15:00","date_gmt":"2007-12-05T22:15:00","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/5\/171500.html"},"modified":"2007-12-05T22:15:00","modified_gmt":"2007-12-05T22:15:00","slug":"hidden-targets","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/hidden-targets\/","title":{"rendered":"Hidden Targets"},"content":{"rendered":"

When building value for our medium, let’s not forget to remind our sales people and our clients of the “other publics” we can reach and influence.
\n            During the discovery process, try to determine the hidden communication goals your client might have in addition to reaching and influencing customers and prospects.
\n            Here are a few examples of other targets your top of mind awareness campaign can influence ;<\/span><\/p>\n

Suppliers:<\/span><\/b> Advertisers who recognize and promote their suppliers realize what good supplier relations can do when it comes to negotiating credit terms, co-op allocations, or being first in the market with new product offerings or factory clearance specials.  <\/span><\/div>\n
Recruits:<\/span><\/b>  Marketers who have higher awareness levels and goodwill in the community attract better resumes and candidates than those who no one has ever heard of.<\/span><\/div>\n
Creditors:<\/span><\/b>  Higher awareness and recognition can create valuable comfort zones within this target group. Bankers feel more comfortable with debtors who appear to be aggressively marketing themselves.<\/span><\/div>\n
Staff:  <\/span><\/b>Your client’s staffs, particularly those on commission, need to feel their employer is doing their part to generate business. Intrusive media are also great morale boosters when used to recognize certain staff achievements or accomplishments.<\/span><\/div>\n
Purchasers: <\/span><\/b> More and more I’m finding local business owners who’s goal is to sell and retire in the near future. The high awareness levels created by advertising can actually be applied to the “goodwill” value of a business when it is being evaluated by purchasers.<\/span><\/div>\n
Competitors: <\/span><\/b> The image, identity and awareness created by solid ad campaigns can actually intimidate or pre-empt would-be competitors from trying to open a business in the advertiser’s category.   <\/b><\/span><\/div>\n
                        <\/b> <\/span><\/div>\n
            These are just a few of the “other publics” to look for when understanding a client’s needs. Demonstrating your understanding of a client’s need to reach one or more of these groups can often be the tie-breaker between your presentation and a competitor who is only offering traffic or GRP’s.<\/font><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

When building value for our medium, let’s not forget to remind our sales people and our clients of the “other publics” we can reach and influence.             During the discovery process, try to determine the hidden communication goals your client might have in addition to reaching and influencing customers and prospects.             Here are a […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}