{"id":33,"date":"2012-10-03T19:13:16","date_gmt":"2012-10-03T19:13:16","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2012\/10\/3\/151316.html"},"modified":"2012-10-03T19:13:16","modified_gmt":"2012-10-03T19:13:16","slug":"the-good-ol-days-are-gone","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-good-ol-days-are-gone\/","title":{"rendered":"The &#8216;Good Ol&#8217; Days are Gone&#8217;"},"content":{"rendered":"<table style=\"width: 650px\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"100%\">\n<table style=\"display: table\" id=\"content_LETTER.BLOCK5\" class=\"BlockMargin\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"font-family: Arial, Helvetica, sans-serif; font-size: 22pt\" align=\"left\">\n<div align=\"center\">\n<div align=\"center\">\n<p style=\"line-height: normal; margin: 0cm 0cm 10pt\"><span style=\"font-family: 'Arial', 'sans-serif'; color: black; font-size: 20pt; text-decoration: underline\"><strong><strong><b>The &#8216;Good Ol<span class=\"808255818-03102012\">&#8216;<\/span> Days are Gone&#8217;<\/b><\/strong><\/strong><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"100%\"><a name=\"LETTER.BLOCK6\"><\/a><\/p>\n<table style=\"background-color: #ffffff; display: table\" id=\"content_LETTER.BLOCK6\" class=\"BlockMargin\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" width=\"100%\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td style=\"text-align: left; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 11pt\" align=\"left\">\n<div><span><\/p>\n<p style=\"text-align: justify; text-indent: 0.5in; margin: 0in 0in 10pt\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; font-size: 12pt\" lang=\"EN-CA\">Remember the good old days when getting a first appointment with your new prospects was relatively easy, and only a matter of math where more calls meant more appointments?<\/span><\/span><\/p>\n<p style=\"text-align: justify; text-indent: 0.5in; margin: 0in 0in 10pt\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; font-size: 12pt\" lang=\"EN-CA\">You simply picked up the phone and said things like;<\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">I&#8217;ve got a great idea I want to share with you.<\/span> <\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">I&#8217;d like to learn more about your business so I can find a great idea for you.<\/span> <\/span><\/li>\n<li style=\"text-align: justify\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">I have a new station package or special offer I&#8217;d like to drop off.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; text-indent: 0.5in; margin: 0in 0in 10pt\"><span style=\"font-family: Arial\"><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">In the new math, quality of calls multiplies the effect of quantity of calls.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">Today, your prospects are bombarded with a long list of new media and traditional media sales amateurs claiming they want to learn more about their business or they have a great idea, even though they know nothing about the prospect<span class=\"808255818-03102012\">&#8216;<\/span>s goals. And with staff cut backs, more competition and way too many sales people calling them, they certainly don&#8217;t have time to teach you about their business. Business owners today want to work with sales people who have put in the extra effort to learn about their business BEFORE they call.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">And as for your big idea, the skeptical business owner is saying to herself; &quot;I don&#8217;t know you, I don&#8217;t know what you stand for, I don&#8217;t know your company, and what do you know about my business that makes you believe you have an idea that fits my objectives?<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">The number of &#8216;special offers&#8217; managers receive by email, snail mail, drop-offs and over the phone, is mind boggling.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">To secure an appointment today, you have to prove you have put in a lot of effort for each prospect. Advertisers assume that if you haven&#8217;t put a lot of effort into learning about their industry, their specific business, and branding yourself as a credible marketing consultant, you certainly aren&#8217;t going to put in a lot of effort on their behalf once you&#8217;ve secured the coveted broadcast order.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">Effort breeds psychological reciprocity; that deep-rooted subconscious need to do something for someone who has done something for you.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">You can begin building your brand and demonstrating your knowledge and effort by sending a few helpful marketing tips like those in our SoundADvice e-marketing system, before you ask for the appointment.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">Once you have presold who you are, what company you are with and what you stand for, you can take the next step in securing an appointment; do something specific and relevant to the prospect&#8217;s business.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">You might talk to a few customers, or the prospect<span class=\"808255818-03102012\">&#8216;<\/span>s competitors<span class=\"808255818-03102012\">&#8216;<\/span> customers, to capture their perceptions of the prospect and offer to share that information.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">You might search their website for inconsistencies or improvements you can offer to share in a first appointment. Talking to their staff, their suppliers or reading their industry association website, can also prepare you to share what you&#8217;ve learned about their business.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">The bottom line? The most important thing you have to sell is trust. And trust is seldom built in one phone call or without time, pre-sell and effort.<br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; color: black; font-size: 12pt\" lang=\"EN-CA\">Busy decision makers today don&#8217;t have time for typical sales people or old school sales tactics. But they will make time to talk to professionals who have branded <\/span><span style=\"line-height: 115%; font-size: 12pt\" lang=\"EN-CA\">themselves as marketing experts who obviously understand their industry, know something about their particular business and marketplace, and are willing to apply that expertise to helping them grow their business. <br \/>\n\t\t\t\t\t\t<\/span><span style=\"line-height: 115%; font-size: 12pt\" lang=\"EN-CA\">Want to learn more about how the SoundADvice e-marketing system can pre-sell your qualifications? Email <\/span><\/span><span style=\"line-height: 115%; font-family: Tahoma; font-size: 12pt\" lang=\"EN-CA\"><a style=\"color: blue; text-decoration: underline\" href=\"mailto:angela@wensmedia.com?subject=I%20would%20like%20to%20learn%20more%20about%20SoundADvice%20(EOS)\" shape=\"rect\" target=\"_blank\" linktype=\"2\"><span style=\"font-family: Arial\">wayne@wensmedia.com<\/span><\/a><\/span><span style=\"font-family: Arial\"><span style=\"line-height: 115%; font-size: 12pt\" lang=\"EN-CA\"> for a no-obligation online demo.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 10pt\">&nbsp;<\/p>\n<p>\t\t\t\t\t\t<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\t\t\t<a name=\"LETTER.BLOCK7\"><\/a><\/p>\n<table style=\"background-color: #ffffff\" id=\"content_LETTER.BLOCK7\" class=\"BlockMargin\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" width=\"100%\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td style=\"text-align: left; font-family: Arial,Helvetica,sans-serif; color: #857458; font-size: 10pt\" align=\"left\">\n<p style=\"text-align: left; margin-top: 0px; margin-bottom: 0px\" align=\"left\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" name=\"ACCOUNT.IMAGE.7\" hspace=\"5\" vspace=\"5\" src=\"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg\" width=\"97\" height=\"67\" alt=\"\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The &#8216;Good Ol&#8216; Days are Gone&#8217; Remember the good old days when getting a first appointment with your new prospects was relatively easy, and only a matter of math where more calls meant more appointments? You simply picked up the phone and said things like; I&#8217;ve got a great idea I want to share with [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}