{"id":333,"date":"2007-12-03T22:03:06","date_gmt":"2007-12-03T22:03:06","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2007\/12\/3\/170306.html"},"modified":"2007-12-03T22:03:06","modified_gmt":"2007-12-03T22:03:06","slug":"good-news-2","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/good-news-2\/","title":{"rendered":"Good News"},"content":{"rendered":"

Good News <\/font><\/span><\/b><\/p>\n

            Your sales people get beat up on the street all day long with “Business is bad” or ”Your rates are too high” or “Radio doesn’t work”.
\n            Sometimes they are even beat up back at the station with “Your accounts receivable are in terrible shape” or “That rate is not high enough” or “We can’t do that for your client”.
\n            Your sales meetings should be a haven of positive energy and optimism.
\n            Positive energy is contagious and can be fostered at your sales meetings by requiring every sales person to share a piece of “good news” at every sales meeting. 
\n            Qualifying good news could include:
\n1- Recounting a big or new sale they’ve made.
\n2- Sharing a success a client had using your stations
\n3- Discussing a great new creative concept.
\n4- If none of the above occurred this week for a given account executive, they can share a news story or information they have uncovered about growth in your market, or an upbeat story about the local economy that every one can use.
\n            Bringing “Good News” to the sales meeting table should not be optional, it should be a requirement. There is always good news available if we just look for it and sharing it allows for more staff participation in what might otherwise be a one-way communication session from management to staff.
\n            The opportunity for everyone to share their successes can be a huge boost for the story-teller, plus give evidence to the others that success is possible.
\n            Good News about the local economy can be the lift your entire team needs in the face of adversity.<\/font><\/div>\n","protected":false},"excerpt":{"rendered":"

Good News             Your sales people get beat up on the street all day long with “Business is bad” or ”Your rates are too high” or “Radio doesn’t work”.             Sometimes they are even beat up back at the station with “Your accounts receivable are in terrible shape” or “That rate is not high enough” […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nGood News - 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