{"id":347,"date":"2013-04-03T01:12:32","date_gmt":"2013-04-03T01:12:32","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=347"},"modified":"2013-04-03T01:12:32","modified_gmt":"2013-04-03T01:12:32","slug":"the-secret-to-sales-success","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-sales-success\/","title":{"rendered":"The Secret to Sales Success"},"content":{"rendered":"<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"100%\">\n<table id=\"content_LETTER.BLOCK5\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div align=\"center\">\n<div align=\"center\">\n<p><strong><strong><b>The Secret to Sales Success<\/b><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"100%\"><a name=\"LETTER.BLOCK6\"><\/a><\/p>\n<table id=\"content_LETTER.BLOCK6\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A friend of mine asked me &#8220;To what do you attribute your success?&#8221; First, I was flattered that he considered me a &#8220;success&#8221;, but more importantly, he caught me off guard, as did my answer.<\/p>\n<p>I thought for a few seconds, and scanned all of the usual clich\u00e9s in my mind&#8230;. &#8220;being customer focused, working hard, a unique selling proposition, delivering value, luck,&#8221; and so on.<\/p>\n<p>But I blurted out a one-word answer that surprised even me&#8230;&#8221;Longevity&#8221; I said.<\/p>\n<p>The conversation quickly moved on to other topics, but the next day I began to ponder how profound that answer was.<\/p>\n<p>Does your sales culture and remuneration structure sustain longevity, or do you have an &#8220;eat what you kill&#8221; culture that starves your new recruits to death?<\/p>\n<p>It was &#8220;longevity&#8221; that allowed me to build my business, and success certainly didn&#8217;t come over night. There were many years when I had to go into debt or dip into my savings just to stay in the game.<\/p>\n<p>And there were times when I almost packed it in for other career opportunities.<\/p>\n<p>I was fortunate enough to have a savings account, a wife who stood beside me, and good credit, to carry me through the &#8220;unsuccessful&#8221; days. Do you have a remuneration structure and support structure that allows new recruits to stay in the game?<\/p>\n<p>Upon further reflection, here is what longevity did for me, and can do for you:<\/p>\n<p>1.)\u00a0 Experience. You can&#8217;t expect a rookie with 90 days experience to outsell a competitor with years of experience.<\/p>\n<p>2.)\u00a0 Confidence. Given time to get a few successes under your belt gives you the confidence to pursue more business.<\/p>\n<p>3.)\u00a0 Learning. With time, if you make an effort to learn something new every day, eventually your expertise will be second to none.<\/p>\n<p>4.)\u00a0 Awareness and familiarity. We all know that reach and frequency sell&#8230;.and longevity simply builds more reach and more frequency for every sales person.<\/p>\n<p>5.)\u00a0 Trust. It takes time to build trust, and over time, your prospects and customers simply trust you more.<\/p>\n<p>6.)\u00a0 Referrals. Proving yourself over time, you will have enough referrals and build a strong enough reputation that you seldom need to prospect&#8230;.referred prospects will be calling you!<\/p>\n<p>7.)\u00a0 Timing. Timing itself plays a role. I have contacts I made ten years ago who are just now becoming clients. They just didn&#8217;t have a need when we first met.<\/p>\n<p>&nbsp;<\/p>\n<p>We have all seen eager new recruits who &#8220;failed&#8221; in our business, only to become successful in their next career. Creating a culture of longevity could help you keep some of those successes in your camp!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a name=\"LETTER.BLOCK7\"><\/a><\/p>\n<table id=\"content_LETTER.BLOCK7\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td align=\"left\">\n<p align=\"left\">\u00a0<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg\" width=\"97\" height=\"67\" name=\"ACCOUNT.IMAGE.7\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Secret to Sales Success \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A friend of mine asked me &#8220;To what do you attribute your success?&#8221; First, I was flattered that he considered me a &#8220;success&#8221;, but more importantly, he caught me off guard, as did my answer. I thought for a few seconds, and scanned all of the usual clich\u00e9s in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secret to Sales Success - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-secret-to-sales-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Sales Success - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"The Secret to Sales Success \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A friend of mine asked me &#8220;To what do you attribute your success?&#8221; First, I was flattered that he considered me a &#8220;success&#8221;, but more importantly, he caught me off guard, as did my answer. 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