{"id":435,"date":"2013-06-12T01:06:22","date_gmt":"2013-06-12T01:06:22","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=435"},"modified":"2013-06-14T19:35:22","modified_gmt":"2013-06-14T19:35:22","slug":"positive-selling","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/","title":{"rendered":"Positive Selling"},"content":{"rendered":"<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"100%\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div align=\"center\">\n<div align=\"center\">\n<p>Positive Selling<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"100%\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div>\n<div>\n<div>\n<p>&nbsp;<\/p>\n<p>I am a proud member of the RAB and a huge proponent of any effort to sell radio&#8217;s preeminent role in the new media landscape rather than selling one station or cluster against another.<\/p>\n<p>In a recent RAB newsletter, the headline read, &#8220;One in Three Social Marketers Dissatisfied with Results.&#8221; It was a great read and I always enjoy keeping my finger on the pulse of the advertising industry with these articles.<\/p>\n<p>But I do have a fear that some over-zealous new radio rep will take that article, or one like it, and hit the streets in an effort to engage in negative selling or bashing other media.<\/p>\n<p>The truth is that ever since John Wannamaker quipped &#8220;I know half of my advertising is wasted, I just don&#8217;t know which half&#8221;, a large number of advertisers in any media are &#8220;dissatisfied with results.&#8221;<\/p>\n<p>Don&#8217;t shoot the messenger, but there is probably a survey out there somewhere that claims half of radio advertisers are &#8220;dissatisfied with results.&#8221; Poor copy, bad strategy, ineffective scheduling and a long list of other factors can contribute to that dissatisfaction.<\/p>\n<p>There is no such thing as a media which does not work. There are only messages which don&#8217;t work or, expectations or measurements which are misguided.<\/p>\n<p>Here is my point. Those who try to elevate themselves by putting down others are never as successful as those who elevate themselves through positive selling; that is, selling their positives rather than focusing on competitors&#8217; negatives.<\/p>\n<p>It is important to know that other media have dissatisfied advertisers, but taking the positive approach through the use of testimonials and validating radio&#8217;s R.O.I. will win more advertisers than opening the &#8220;dissatisfied with results&#8221; can of worms.<\/p>\n<p><a title=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20to%20talk%20about%20your%20ROI%20workkshop\" href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20to%20talk%20about%20your%20ROI%20workkshop\" target=\"_blank\" shape=\"rect\">Click here<\/a> to inquire how our Radio R.O.I. (Return on Investment) workshop can help account executives sell more by positioning radio&#8217;s positive R.O.I.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td align=\"left\">\n<p align=\"left\">\u00a0<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg\" width=\"97\" height=\"67\" name=\"ACCOUNT.IMAGE.7\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Positive Selling &nbsp; I am a proud member of the RAB and a huge proponent of any effort to sell radio&#8217;s preeminent role in the new media landscape rather than selling one station or cluster against another. In a recent RAB newsletter, the headline read, &#8220;One in Three Social Marketers Dissatisfied with Results.&#8221; It was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positive Selling - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positive Selling - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Positive Selling &nbsp; I am a proud member of the RAB and a huge proponent of any effort to sell radio&#8217;s preeminent role in the new media landscape rather than selling one station or cluster against another. In a recent RAB newsletter, the headline read, &#8220;One in Three Social Marketers Dissatisfied with Results.&#8221; It was [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-12T01:06:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-14T19:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"Positive Selling\",\"datePublished\":\"2013-06-12T01:06:22+00:00\",\"dateModified\":\"2013-06-14T19:35:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/\"},\"wordCount\":325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/ih.constantcontact.com\\\/fs033\\\/1110193228975\\\/img\\\/7.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/\",\"name\":\"Positive Selling - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/ih.constantcontact.com\\\/fs033\\\/1110193228975\\\/img\\\/7.jpg\",\"datePublished\":\"2013-06-12T01:06:22+00:00\",\"dateModified\":\"2013-06-14T19:35:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#primaryimage\",\"url\":\"http:\\\/\\\/ih.constantcontact.com\\\/fs033\\\/1110193228975\\\/img\\\/7.jpg\",\"contentUrl\":\"http:\\\/\\\/ih.constantcontact.com\\\/fs033\\\/1110193228975\\\/img\\\/7.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/positive-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Positive Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"caption\":\"ensonsales\"},\"description\":\"Duane Christensen leads ENS Media and is the owner \\\/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.\",\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ENSMediaUSA\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Positive Selling - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/","og_locale":"en_US","og_type":"article","og_title":"Positive Selling - ENS on Sales","og_description":"Positive Selling &nbsp; I am a proud member of the RAB and a huge proponent of any effort to sell radio&#8217;s preeminent role in the new media landscape rather than selling one station or cluster against another. In a recent RAB newsletter, the headline read, &#8220;One in Three Social Marketers Dissatisfied with Results.&#8221; It was [&hellip;]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/","og_site_name":"ENS on Sales","article_author":"https:\/\/www.facebook.com\/ENSMediaUSA","article_published_time":"2013-06-12T01:06:22+00:00","article_modified_time":"2013-06-14T19:35:22+00:00","og_image":[{"url":"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg","type":"","width":"","height":""}],"author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"Positive Selling","datePublished":"2013-06-12T01:06:22+00:00","dateModified":"2013-06-14T19:35:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/"},"wordCount":325,"commentCount":0,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#primaryimage"},"thumbnailUrl":"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/","name":"Positive Selling - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#primaryimage"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#primaryimage"},"thumbnailUrl":"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg","datePublished":"2013-06-12T01:06:22+00:00","dateModified":"2013-06-14T19:35:22+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#primaryimage","url":"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg","contentUrl":"http:\/\/ih.constantcontact.com\/fs033\/1110193228975\/img\/7.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/positive-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"Positive Selling"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","caption":"ensonsales"},"description":"Duane Christensen leads ENS Media and is the owner \/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.","sameAs":["https:\/\/www.ensmediausa.com\/","https:\/\/www.facebook.com\/ENSMediaUSA"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/peKYOs-71","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":5,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/435\/revisions\/440"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}