{"id":456,"date":"2013-07-10T00:12:28","date_gmt":"2013-07-10T00:12:28","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=456"},"modified":"2013-07-10T00:12:28","modified_gmt":"2013-07-10T00:12:28","slug":"focusing-on-problems-vs-solutions","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/focusing-on-problems-vs-solutions\/","title":{"rendered":"Focusing on Problems vs Solutions"},"content":{"rendered":"\n\n\n
\n\n\n\n\n
\n
\n
\n

Focusing on Problems vs Solutions<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

\n\n\n\n
\n

\u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0When NASA began launching astronauts into space, they discovered pens\u00a0wouldn’t\u00a0work in zero gravity. The ink would not flow to the writing surface.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So they turned to new technology to solve the problem.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They hired technology consultants and invested 12 million dollars over 10 years to develop a pen that worked in zero gravity. The new technology pen worked upside down, underwater, at any temperature and on any writing surface.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Russians simply used a pencil to write in outer space.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sometimes when advertising and sales efforts are not producing the results advertisers want, they search for shiny new technologies and consultants to solve the problem. Valuable time and money can be invested on software, Search Engine Optimization and social media consultants, when the problem could have been solved using tried and proven radio.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ENS Media is building an arsenal of radio campaign success stories for radio account executives to use to prove the radio pencil still works, and advertisers need not re-invent the wheel. If you have an advertiser success story you can share to help sell more radio, please forward it to: wayne@wensmedia.com<\/a>.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If we share your case study on our website, I will send you a signed complimentary copy of my book, 101 ways to Get Luckier (In Advertising Sales)<\/p>\n

P.S. Here is a link to a short video that tells the technology\/pencil story for you to share with advertisers who are considering abandoning the tried and proven for expensive consultants and time-consuming solutions.<\/p>\n

http:\/\/www.youtube.com\/watch?v=0ghZV96e8Pw<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Focusing on Problems vs Solutions \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0When NASA began launching astronauts into space, they discovered pens\u00a0wouldn’t\u00a0work in zero gravity. The ink would not flow to the writing surface. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So they turned to new technology to solve the problem. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They hired technology consultants and invested 12 million dollars over 10 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":5,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/456\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/456\/revisions\/461"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}