{"id":49,"date":"2012-06-06T16:25:40","date_gmt":"2012-06-06T16:25:40","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2012\/6\/6\/122540.html"},"modified":"2012-06-06T16:25:40","modified_gmt":"2012-06-06T16:25:40","slug":"lead-the-movement","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/lead-the-movement\/","title":{"rendered":"Lead the Movement"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"font-size: larger\"><span style=\"font-family: Arial\">Lead the Movement <\/span><\/span><\/p>\n<div style=\"text-align: justify\"><span style=\"font-family: Arial\">You may have heard about the coordinated national effort between advertisers like Staples, Guess, American Eagle Outfitters, Cover Girl and more in an effort to create a new back-to-school shopping event on the marketing calendar. <br \/>\nThey plan to create a national event to rival the now-popular Cyber Monday or Black Friday for back-to-schoolers, and more importantly, for their parents who foot the growing back-to-school bills.<br \/>\nThey will be promoting Saturday, August 11th, as Back to School Saturday with special sales and events in posters and in Teen Vogue Magazine.<br \/>\nYou have the opportunity to take the bull by the horns and take local ownership of what could become an annual revenue builder for your stations and own Back to School Saturday in your market. <br \/>\nTypically, the back-to-school selling season begins slowly in June, peaks during the second and third weeks of August, and tapers off to a close the third week of September.<br \/>\nYou can bet your local newspaper people will try to publish a &#8216;special section&#8217; or have a web-based flyer promoting Back-to-School Saturday in hopes of seeing it grow into an annual cash cow.<br \/>\nBut he who hits the streets first can win that battle. Create your own 9 to 12 week program now that peaks with special sales, contests, free samples, demonstrations and events cumulating around the date of August 11<sup>th<\/sup>. <\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" border=\"0\" alt=\"Right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the Internet.\" width=\"125\" height=\"87\" src=\"http:\/\/market.ensmedia.ca\/EOS\/images\/Forms\/FPImg_1828.jpg\" \/><br \/>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lead the Movement You may have heard about the coordinated national effort between advertisers like Staples, Guess, American Eagle Outfitters, Cover Girl and more in an effort to create a new back-to-school shopping event on the marketing calendar. They plan to create a national event to rival the now-popular Cyber Monday or Black Friday for [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead the Movement - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/lead-the-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead the Movement - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Lead the Movement You may have heard about the coordinated national effort between advertisers like Staples, Guess, American Eagle Outfitters, Cover Girl and more in an effort to create a new back-to-school shopping event on the marketing calendar. 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