In a recent SoundADvice our members sent to their clients and prospects, we exposed the power of having an Appreciation Marketing Plan……an actual strategic and tactical plan to ensure your customers know how much you appreciate their business.<\/span><\/span><\/span><\/div>\n
The response was overwhelming. Advertisers who use the tactics we prescribed, have told us they were amazed at the immediate and measurable results. One advertiser said, “I can’t believe we weren’t doing this….the results have been amazing!” Then I thought to myself, “Do most TV and radio stations have an Appreciation Marketing Plan?”<\/span><\/span><\/div>\n
Of course, most account executives politely say, “thank you”, as they’re running out of the client’s door with an order….but does your station have plans and systems in place to let each client know how much you really appreciate their business?<\/span><\/span><\/div>\n
Your clients have more confusing new media choices every day. Formally recognizing and appreciating them can be one of the most powerful and cost-effective ways to differentiate yourself from a long list of competitors who simply focus on closing the next deal.<\/span><\/span><\/div>\n
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