{"id":56,"date":"2012-04-25T14:58:37","date_gmt":"2012-04-25T14:58:37","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2012\/4\/25\/105837.html"},"modified":"2012-04-25T14:58:37","modified_gmt":"2012-04-25T14:58:37","slug":"dont-be-a-buddha","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/dont-be-a-buddha\/","title":{"rendered":"Don’t Be a Buddha"},"content":{"rendered":"

 <\/p>\n

Don’t Be a Buddha<\/font><\/span><\/b><\/span><\/div>\n
        Still out of breath from my workout this morning, I said to my wife, "I think I’ll quit exercising and just become a model for Buddha statues".
\n        Of course I was joking, but that quick quip reminded me that all too often we take the easy route…the line of least resistance.
\n        We’ve all heard the old proverb, ‘Anything worth getting is worth working for’, but some salespeople still insist on picking only the low hanging fruit while leaving tons of fruit behind because "it’s too much work".
\n        Ironically, it’s those same salespeople who claim there is no new business to be had.
\n        Do you want to know if you’re working hard enough to keep your selling skills sharp? Here’s the litmus test;
\n        If your closing ratio is higher than 50%, don’t think it’s because you’re a great closer….it’s probably because you’re only targeting the same ‘easy’ accounts everyone else is targeting.
\n        Don’t be a Buddha….stay in shape and keep your skills sharp by working the tougher accounts. 
\n        Keeping your selling skills in shape will also make you more fit to sell the so-called ‘easy’ accounts.<\/span><\/div>\n

\"Right-click
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

  Don’t Be a Buddha         Still out of breath from my workout this morning, I said to my wife, "I think I’ll quit exercising and just become a model for Buddha statues".         Of course I was joking, but that quick quip reminded me that all too often we take the easy route…the line of […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nDon't Be a Buddha - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/dont-be-a-buddha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don't Be a Buddha - 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