{"id":577,"date":"2013-10-17T15:40:49","date_gmt":"2013-10-17T15:40:49","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=577"},"modified":"2013-10-17T15:40:49","modified_gmt":"2013-10-17T15:40:49","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/marketing-automation\/","title":{"rendered":"Marketing Automation?"},"content":{"rendered":"<p>Have you seen the Jimmy Kimmel interviews where he asks people how they feel about &#8220;Obama Care&#8221; versus &#8220;The Affordable Health Care Act&#8221;?<br \/>\nWhen asked, interviewees who were opposed to Obama Care positioned it as &#8220;socialist&#8221; but were in favor of The Affordable Health Care Act. &#8230;. by the way, if you weren&#8217;t aware of it, &#8220;Obama Care&#8221; and &#8220;The Affordable Health Care Act&#8221;, are the same thing.<br \/>\nOpponents of the Affordable Health Care Act have skillfully and successfully labelled it &#8220;Obama Care.&#8221;<br \/>\nMy point is, the words we choose have a powerful influence on the perceptions in the marketplace.<br \/>\nI, for one, have always been offended by the term Marketing Automation. I consider myself to be a pretty good marketer, but I have never seen marketing happen &#8220;automatically&#8221;.<br \/>\n&#8220;Automatic&#8221; is defined as &#8220;starting or functioning by itself&#8221; or &#8220;Started, operated, or regulated by a process or mechanism without human intervention.&#8221;<br \/>\nWow&#8230;.marketing with no need for human buyers or sellers?<br \/>\nAnother term that irks me is &#8220;real time&#8221;&#8230;can someone explain to me what &#8220;artificial time&#8221; is or why anyone would use anything but real time?<br \/>\nAhh&#8230; then there is,&#8221;new media.&#8221; How much longer can something on the internet, which originated in the late 1950&#8217;s, be called &#8220;new&#8221;?<br \/>\nThen there is &#8220;social media&#8221;, implying other media are not social, or are anti-social.<br \/>\nWhere am I heading with this? Your choice of words is critical in influencing your clients and prospects. None of your prospects are in a hurry to buy anything labelled as old, traditional, or legacy media&#8230;..they all want the newest shiniest thing.<br \/>\nIn our &#8216;Winning in the New Media Economy&#8217; advertiser seminars, we are able to convert former print advertisers to a broadcast and online media mix with our careful choice of words.<br \/>\nThrough a series of carefully chosen words, research and stories, we&#8217;re able to convince advertisers this is &#8220;The Electronic Age.&#8221; Anything broadcast or online is &#8220;electronic media&#8221;, and anything that involves cutting down trees, paying for pulp and paper mills, printing press operators and delivery people is &#8220;old media.&#8221;<br \/>\nWe still have a few seminar dates available in 2014. Contact \u00a0<a title=\"mailto:peter@wensmedia.com;angela@wensmedia.com?subject=Help%20me%20to%20convert%20local%20print%20budgets%20to%20a%20powerful%20on-air%20online%20mix.\" href=\"mailto:peter@wensmedia.com;angela@wensmedia.com?subject=Help%20me%20to%20convert%20local%20print%20budgets%20to%20a%20powerful%20on-air%20online%20mix.\" target=\"_blank\" shape=\"rect\">peter@wensmedia.com <\/a>\u00a0to learn how we can help you to convert hundreds of thousands of local print budgets in your market to a powerful on-air online mix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you seen the Jimmy Kimmel interviews where he asks people how they feel about &#8220;Obama Care&#8221; versus &#8220;The Affordable Health Care Act&#8221;? When asked, interviewees who were opposed to Obama Care positioned it as &#8220;socialist&#8221; but were in favor of The Affordable Health Care Act. &#8230;. by the way, if you weren&#8217;t aware of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-577","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation? - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation? - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Have you seen the Jimmy Kimmel interviews where he asks people how they feel about &#8220;Obama Care&#8221; versus &#8220;The Affordable Health Care Act&#8221;? 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