{"id":61,"date":"2012-02-29T16:55:15","date_gmt":"2012-02-29T16:55:15","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2012\/2\/29\/115515.html"},"modified":"2012-02-29T16:55:15","modified_gmt":"2012-02-29T16:55:15","slug":"your-247-brand","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-247-brand\/","title":{"rendered":"Your 24\/7 Brand"},"content":{"rendered":"

 <\/p>\n

Your 24\/7 Brand<\/span><\/b><\/span><\/div>\n
          <\/span>In his book ‘Brand Like a Rock Star’, my friend Steve Jones writes about the marketing lessons he has learned observing successful rock stars.  Steve says lesson number one from Jimmy Buffet is, “<\/span>Make sure everything you do reflects what your fans expect from you. <\/span> <\/b>Everything Jimmy does is perfectly in tune with his laid back Key West beach bum image”.
\n          In Buffet’s song, Miss You So Badly from his Changes in Latitudes album Jimmy explained the 24\/7 nature of a brand when he sang;<\/span><\/span><\/div>\n
We’re stayin’ at a Holiday Inn full of surgeons,
\nI guess they meet there once a year.
\nThey exchange physician’s stories,
\nAnd get drunk on Tuborg beer.
\nThen they’re off to see a stripper,
\nWith their eyes glued to her ‘G’
\n<\/span><\/i>But I don’t think that I would ever let them cut on me!”<\/span><\/i><\/b><\/span><\/div>\n
          Jimmy’s point?  The Physicians’ after-hours persona tainted their brand and his confidence in them to perform surgery on him.
\n          Is your brand as a marketing professional consistent 24\/7?
\n          If a prospect should happen to bump into you after hours, would your appearance and behaviour be consistent with someone they could trust with their marketing budget?
\n          Are the proposals you present customer-focused and up to the standards of a marketing professional ?  Or do you default to media kits, station ‘packages’ and generic templates like everyone else?
\nP.S. You can order Steve’s Brand Like a Rock Star book on Amazon.  You can also contact me, <\/span><\/span>wayne@wensmedia.com<\/span><\/a><\/span>  if you or anyone you know is looking for a guest speaker.  I promise Steve’s Brand Like a Rock Star presentation will entertain and inform your audience. <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  Your 24\/7 Brand           In his book ‘Brand Like a Rock Star’, my friend Steve Jones writes about the marketing lessons he has learned observing successful rock stars.  Steve says lesson number one from Jimmy Buffet is, “Make sure everything you do reflects what your fans expect from you.  Everything Jimmy does is perfectly […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nYour 24\/7 Brand - 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