{"id":67,"date":"2012-01-06T16:20:25","date_gmt":"2012-01-06T16:20:25","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2012\/1\/6\/112025.html"},"modified":"2012-01-06T16:20:25","modified_gmt":"2012-01-06T16:20:25","slug":"new-media-buzz","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/new-media-buzz\/","title":{"rendered":"New Media Buzz"},"content":{"rendered":"

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‘New’ Media Buzz in the New Year<\/span><\/u><\/b><\/span><\/div>\n
 <\/span><\/div>\n
            Proven technology like radio, simply does not make headlines today.<\/span><\/span><\/span><\/div>\n
            Gottlieb Daimler introduced the first gasoline engine prototype in 1885; 127 years ago. The following year, Karl Benz received the first patent (DRP No. 37435) for a gasoline engine automobile. <\/span><\/span><\/div>\n
            Even though the gasoline engine is the most proven and popular engine today, you won’t hear much about it in the news. Your friends won’t engage you in an enthusiastic conversation about how reliable and dependable internal combustion technology is. <\/span><\/span><\/div>\n
            Yet new technology, like the hydrogen engines with unresolved fuel storage problems, solar powered engines with limited power and electric engines with range restrictions, create excitement, buzz and news almost daily.<\/span><\/span><\/div>\n
            Media technology is no different than any other technology. It’s interesting and exciting to experiment with new technologies that offer the promise of new sources of sales.<\/span><\/span><\/div>\n
            In the automotive world, hybrid engines combine the best of both worlds. When the proven reliability of gasoline engines is coupled with some of the eco-friendly technologies, you get the best of both worlds; efficiency and reliability.<\/span><\/span><\/div>\n
            There is no denying the reliability and results of proven and popular radio.<\/span><\/span><\/div>\n
It’s the electronic age, and the hybrid strategy of using radio to inspire and internet to inform is proving to increase sales for marketers.<\/span><\/span><\/div>\n
            Attempts to rely solely on new media have produced some catastrophic results. <\/span><\/span><\/div>\n
            A recent article in Advertising Age magazine stated, “The latest news involving social media pioneers isn’t good. <\/i><\/span><\/span>Pepsi has fallen to third place<\/span><\/i><\/a><\/span> behind Diet Coke in spite of its widely heralded switch from Super Bowl ads to a huge social charity program called Refresh Project. Burger King has grilled through a couple of Marketing Managers and fired their ad agency after it produced Facebook campaigns and viral videos that generated lots of online attention while the business witnessed six consecutive quarters of declining sales”.<\/span><\/i><\/span><\/div>\n
            The marketing giants are quickly discovering that online clicks, likes and noise, are not synonymous with sales success. Virtually all successful internet campaigns have had a radio or TV component in a ‘hybrid’ electronic media mix.<\/span><\/span><\/div>\n
            Gasoline engines replaced the horse and buggy in transportation technology. Electronic media, primarily broadcast and internet, are replacing the expensive production and delivery costs of printed advertising in brochures, yellow directories, newspapers, catalogues, coupons and more.<\/span><\/span><\/div>\n
            But because radio isn’t ‘new’ in the new media mix, your prospects aren’t hearing the buzz. It’s up to you to enthusiastically spread the buzz of the new hybrid electronic media mix.<\/span><\/span><\/div>\n
Click here<\/span><\/u> if you would like to discuss how our Selling in the New Media Economy can help you increase the radio buzz and your sales for you in 2012. <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  ‘New’ Media Buzz in the New Year               Proven technology like radio, simply does not make headlines today.             Gottlieb Daimler introduced the first gasoline engine prototype in 1885; 127 years ago. The following year, Karl Benz received the first patent (DRP No. 37435) for a gasoline engine automobile.             Even though the […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}