{"id":696,"date":"2014-03-06T15:43:57","date_gmt":"2014-03-06T15:43:57","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=696"},"modified":"2014-03-06T15:43:57","modified_gmt":"2014-03-06T15:43:57","slug":"radio-roi-dont-wait-until-its-too-late","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-roi-dont-wait-until-its-too-late\/","title":{"rendered":"Radio ROI: Don’t wait until it’s too late!"},"content":{"rendered":"

\u00a0<\/span>We seem to be asked more and more about radio’s ROI (Return on Investment) these days. By the time an advertiser conducts a “survey” to determine if customers were motivated by radio, they are already beginning to question our results and turning that doubt into confidence is no easy task.<\/span>
\n<\/span>Very often that doubt is ignited by online analytics where advertisers can see in color how many clicks, opens, likes and followers they have generated. When they measure clicks and likes instead of sales and profits, they’ve begun the slippery slope towards trying to validate harder to measure media like radio.
\nOur Radio R.O.I. workshop arms radio sales people with several proven tools to answer the “how do I measure my results?” question. It’s effective, generates sales, and reduces attrition rates.
\nBut just as important as learning how to answer the ROI question is preventing the ROI question.
\nYou’ve heard that “an ounce of prevention is worth a pound of cure” but what are you doing to build confidence in radio advertising and to prevent doubt from creeping in?
\nHere are a few ounces of prevention you can initiate:<\/p>\n