{"id":71,"date":"2011-12-08T02:43:31","date_gmt":"2011-12-08T02:43:31","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/12\/7\/214331.html"},"modified":"2011-12-08T02:43:31","modified_gmt":"2011-12-08T02:43:31","slug":"the-smartest-people-in-the-world","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-smartest-people-in-the-world\/","title":{"rendered":"The Smartest People in the World"},"content":{"rendered":"

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The Smartest People in the World<\/span><\/b><\/div>\n
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          <\/span>Have you ever noticed that you believe the most intelligent people are the people who think just like you? Those who differ, are often dismissed as out of touch or ‘idiots’.<\/span><\/span><\/div>\n
          For example, I’ve long held Roy Williams, the Wizard of Ads, in high regard because he’s been able to articulate exactly what I already believed.<\/span><\/span><\/div>\n
          The advent of everything from social media to streaming, and from satellites to t<\/span>he internet, and rumors<\/span> about the death of traditional media have confused your clients. <\/span><\/span><\/div>\n
          They are looking for intelligent<\/i> media advisors or account executives who can demonstrate how their media is a perfect fit for what they already believe to be true.<\/span><\/span><\/div>\n
          The largest part of selling today occurs long before your presentation. It includes asking meaningful open ended questions to uncover what your prospects already believe.<\/span><\/span><\/div>\n
          It includes learning who their mentors are, what books they read, and what other influences and influencers have formed their beliefs.<\/span><\/span><\/div>\n
          And it involves pre-selling with a minimum of five to seven value statements that perfectly align your solutions with your prospect’s beliefs about marketing and advertising.<\/span><\/span><\/div>\n
          The old sales tactic of ‘handling objections’ by changing a prospect’s beliefs is dead!<\/span><\/span><\/div>\n
          Your advertisers have more choices today than ever before, and they’ll choose the solutions that are most closely aligned with what they believe.<\/span><\/span><\/div>\n
          Click here<\/span><\/u> to inquire how our Becoming A Master Questioner workshop reveals the secrets to uncovering your prospect’s beliefs, and how our SoundADvice e-marketing system helps align you with those beliefs to pre-sell your ‘intelligence’ before you present your solutions. <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  The Smartest People in the World             Have you ever noticed that you believe the most intelligent people are the people who think just like you? Those who differ, are often dismissed as out of touch or ‘idiots’.           For example, I’ve long held Roy Williams, the Wizard of Ads, in high regard […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}