{"id":73,"date":"2011-12-08T02:29:28","date_gmt":"2011-12-08T02:29:28","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/12\/7\/212928.html"},"modified":"2011-12-08T02:29:28","modified_gmt":"2011-12-08T02:29:28","slug":"alternate-choice-closes","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/alternate-choice-closes\/","title":{"rendered":"Alternate Choice Closes"},"content":{"rendered":"

 <\/p>\n

Alternate Choice Closes<\/u><\/b><\/span><\/span><\/div>\n
 <\/b><\/span><\/div>\n
          My wife asked me to pick up some cream at the store the other day. Have you been there lately? There was low-fat cream, table cream, light cream, whipping cream , no-fat cream and a host of other creams from which to choose. By the<\/span> way, isn’t ‘no-fat cream’ just milk? <\/span><\/span><\/div>\n
          I was confused which one to choose!<\/span><\/span><\/div>\n
          <\/span>Your clients today are confused by all of the media choices they have; daily deal sites, coupon envelopes, bus backs, radio, TV, social media, email, search engine optimisers, newspapers….you know the list, it goes on and on. There are way too many choices.<\/span><\/span><\/div>\n
          Busy multi-tasking business owners are <\/span>looking for media consultants like you to help them make their choice easy. But if you play salesperson instead of consultant, you’ll lose them!<\/span><\/span><\/div>\n
          Salespeople don’t care what the advertisers buy, as long as they buy. So they stoop to old ‘alternate choice closes’, giving the prospect a number of solutions to choose from. The alternate choice close simply sends the signal you are there to sell, not to help. You don’t care which choice they buy, you just want them to buy.<\/span><\/span><\/div>\n
          The consultant, on the other hand, transfers confidence to the advertiser by having the conviction to recommend one solid solution based upon their research, knowledge and expertise.<\/span><\/span><\/div>\n
          Often they have alternate solutions as a back-<\/span>up in the event their proposal is rejected, but they never present a laundry list of solutions in the hope that the client chooses one.<\/span><\/span><\/div>\n
          In a world of too many media choices, advertisers are looking for a trusted advisor to recommend a solution that is specifically designed for their situation, rather than picking a generic solution from a laundry list of choices.<\/span><\/span><\/div>\n
 <\/span><\/div>\n
Click here<\/span><\/a><\/span><\/u> if you would like to discover how our SoundADvice radio e-marketing system can help you present more customer-focused solutions. <\/span><\/span><\/div>\n
 <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  Alternate Choice Closes             My wife asked me to pick up some cream at the store the other day. Have you been there lately? There was low-fat cream, table cream, light cream, whipping cream , no-fat cream and a host of other creams from which to choose. By the way, isn’t ‘no-fat cream’ […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAlternate Choice Closes - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/alternate-choice-closes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternate Choice Closes - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"  Alternate Choice Closes             My wife asked me to pick up some cream at the store the other day. 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